As Kiwis rush to complete their Christmas shopping, a quarter of New Zealanders are already planning to make additional
purchases in the Boxing Day sales (27%).
For Kiwis who don’t need to have gifts under the tree on Christmas Day, 17% said they will defer their gift buying until
after Christmas to get a better deal – a trend that has steadily increased over the last few years (14% in 2017, 13% in
2016 and 9% in 2015).
Boxing Day sales are important to Kiwis looking for household essentials, with 14% planning to buy large appliances
during the sales.
“Kiwis are planning ahead to take advantage of Boxing Day deals and make purchases they may have been eyeing up for some
time. These annual sales are a great way to save some money on things that aren’t essential to have on Christmas Day,”
says Ruth Riviere, Country Manager for Mastercard New Zealand and Pacific Islands.
Many people are shopping from the comfort of their couch, with nearly a third (30%) of New Zealanders saying they plan
to look at online Boxing Day deals across NZ online retailers, international online retailers, and online auction
websites.
But despite the continued rise of online shopping, the majority of consumers (69%) who intend to make Boxing Day
purchases will do so at physical stores, many of which (29%) will be at larger, big box retailers.
Searching for the best deals before making a purchase is essential for three quarters of respondents, with 79% of people
saying they will search online before purchasing in-store or online. More women than men will head straight in-store to
browse the shops, with a quarter of women (26%) saying they wouldn’t look online in advance, compared to 17% of men.
“With so many stores having an online presence, the ability to shop around in advance has become easier for consumers,
allowing people to make smart purchases leading up to and during the holidays,” says Riviere.
Half of Kiwis said they do not intend to make additional purchases after Christmas (59%), but this number has steadily
decreased from last year (63%) and in 2016 (68%).
A third of New Zealanders find Boxing Day sales convenient (32%), but almost half (46%) believe getting presents for
Christmas Day is more important than getting a better price. At such a busy time of year, half of Kiwis are shopped out
and find Boxing Day sales stressful and not worth the hassle (54%).
If Christmas was cancelled this year altogether, almost half of respondents say they would leave their money in the bank
(44%), followed by putting it in savings (33%) and paying off debt (26%).
Other responses included buying their loved ones New Years’ gifts instead, spending it on experiences for their family
or going on an adventure within New Zealand.