NZ Agency Raydar wins big at B&T

Auckland agency Raydar has taken home Experiential/Promotional Agency of the Year at this year’s B&T Awards on behalf of the Clemenger Group.

The highly prized award is presented to the Experiential or Promotional agency that displays the most effective and strategic work, progressive culture, commercial success and impact on the industry. With Raydar being the only NZ agency awarded at this year’s event, it is a positive reflection of the work the agency is doing to drive the industry forward across the Australasian region.

Managing Director Troy Fuller says; “This award is a fantastic acknowledgment of the hard work the team have put in over the last 12 months. This year alone we launched our own behavioural research division, Sapien, established Moonlight, an art exhibition that paired established industry professionals with emerging talent and continued with our Shopper Marketing working group, Shop Talk, and we did all of this while continuing to make great work for our clients and grow significantly as an agency. It’s a proud day for all of us.”

For more than 23 years Raydar has created effective work for some of New Zealand’s leading companies. Their client list today includes Frucor Suntory, Fonterra Brands, DB Breweries, Sanitarium and Pernod Ricard among many others.

Managing Partner Tom Roydhouse says; “this is proud recognition of the work produced by our passionate and talented team as we show what can be achieved through creative work that communicates effectively throughout the shopper journey and allows us to influence choice at shelf.”

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