Customers can now get unlimited data, calls and texts for $99.99 and share with up to 3 others on their account for just
$29.99 each*. With four people on an account, the average price is now only $47.49 for an unlimited connection.
Today, Spark is launching a set of new Unlimited plans that dramatically reduces the cost of unlimited mobile data, as a
step towards making ‘unlimited for everyone’ an achievable goal. The intention is to make unlimited mobile plans
accessible for more Kiwis.
Previously, Spark simply offered a standalone Unlimited mobile plan for $79.99. But now Kiwis can buy a new $99.99
Unlimited mobile plan to which they can then add up to three Unlimited plans for just $29.99 each. This new Unlimited
plan allows up to three other mobiles on the same account to access unlimited data, minutes and texts, offering
unlimited mobile data for a relatively small extra cost per line.
Everyone on the new Unlimited plans has unlimited data, calls and texts (standard NZ and Aus numbers). Maximum speeds
are reduced after 22GB; each connection gets full speed for their own 22GB of usage per month. No tethering or hot
spotting is allowed on any of the plans unless a Hotspot Extra is purchased. The $99.99 Unlimited plan includes Spotify
Premium and Lightbox on us. $29.99 Unlimited plans include the option to purchase an additional Spotify Premium
subscription at half price.
Customers stand to save significant amounts each month. For instance, a year ago unlimited mobile data, text & minutes for a family of four would have cost $319.96 per month. Now it will cost them $189.96. A couple who would have
paid $159.98 per month can now pay just $129.98 per month together.
And when you average the price paid, these new plans are the cheapest way to buy unlimited in New Zealand by far – and
are cheaper than many other providers around the world. For instance, with four Unlimited plans on the same account, the
average price is only $47.49 per line a month.
Joe Goddard, Tribe Lead for Consumer, says, “We think this Unlimited plan is the next evolution in mobile for New
Zealand. A year ago, hardly anyone had unlimited mobile data on their phone. Today, over 50,000 Spark customers have an
Unlimited mobile plan, with thousands more joining every month.
“There is huge and growing appetite for plans that give you that freedom – customers love the confidence they have on
unlimited that they’ll never run out of data in combination with the peace of mind that they have a fixed plan cost.
“An Unlimited mobile plan is just making sense for more and more people. Mobile data usage is climbing rapidly –
compared to two years ago, mobile customers are using 165% more data on the Spark network (and this excludes data used
by wireless broadband connections).
“We think the future of mobile should be unlimited amounts of data for everyone. We get the upside of having more
customers enjoying Spark’s mobile plans – our customers get unlimited data at an amazing price.”
The cost of mobile data from Spark has massively decreased in the past few years – two years ago, $79.99 got you 5GB of
data, and as recently as August last year, unlimited data set you back by $129.99. Today’s announcement of these new
Unlimited plans brings the average price down dramatically, making unlimited plans even more affordable to more New
* For each mobile, speeds reduce after 22GB, no tethering or hotspots, standard NZ and Aus numbers only.
Notes to editor
To access Unlimited for a group, a customer first buys an Unlimited Group plan for $99.99 – then they can buy Unlimited
Companion plans for an additional $29.99. A Group plan can have up to 3 Companion plans attached. Group and companion
plans must be on the same account which means this plan will appeal to families or close friends.
PlanNumber of linesPlan costsTotal costAverage cost per lineUnlimited1$79.99$79.99$79.99Unlimited Group + 1 Companion2$99.99 + $29.99$129.98$64.99Unlimited Group + 2 Companions3$99.99 + $29.99 + $29.99$159.97$53.32Unlimited Group + 3 Companions4$99.99 + $29.99 + $29.99 + $29.99$189.96$47.49
All Unlimited plans offer Unlimited data + Talk + Text. Max speeds reduced after 22GB per line. No tethering or hotspots
except with a Hotspot Extra. Standard NZ and Aus numbers. The $99.99 Unlimited Group plan includes Spotify and Lightbox
on us. The $29.99 Unlimited Companion plan includes half-price Spotify.
International comparisons (valid 14 November 2018)CompanyCountryPlan NameNo. of linesCost per line in local currencyCost per line in NZDNotesSparkNZGroup unlimited4 lines47.49 NZD47.49T MobileUST-Mobile ONE4 lines35 USD51.86ATUSUnlimited 5 lines40 USD59.27VerizonUSGo Unlimited4 lines40 USD + taxes and fees59.27 + taxes and feesSprintUSUnlimited Basic1 lines25 USD37.05Limited time offerThreeUKAdvanced Plan1 line27 GBP51.81GiffgaffUKAlways On1 line25 GBP47.97Virgin MobileUKUnlimited 1 line25 GBP47.97LycamobileUKForever Data1 line20 GBP38.38Speeds reduced to 128kb/s after 9GbVodafoneAUSSIM Only Plus Plan1 line60 AUD64.01FreeFranceLe Forfait Free1 line20 EUR33.37Unlimited only for Freebox subscribers