KiwiSaver members’ attitudes to responsible investing are changing, according to large-scale survey
The results of a comprehensive survey of Kiwis’ attitudes on responsible investing in KiwiSaver has been released today
by Kiwi Wealth. A total of 7231 members of the Kiwi Wealth KiwiSaver Scheme were surveyed on their attitudes to
responsible investing and their expectations of KiwiSaver scheme providers.
An overwhelming 93% of those surveyed expected their KiwiSaver funds to be invested responsibly. More than half said
their choice of KiwiSaver scheme provider was influenced more by responsible investment considerations than maximising
The survey also showed varied attitudes on how KiwiSaver providers can best exercise shareholder influence and change
Almost a third (31%) said exercising voting rights to force a change within organisations would be most effective, while
22% preferred shareholders divest themselves entirely from companies. Another 21% believed “naming and shaming” would
motivate companies to be more responsible.
Joe Bishop, Kiwi Wealth General Manager Customer, Product and Innovation, said the survey showed New Zealanders had a
sophisticated and nuanced view of the best approaches for KiwiSaver scheme providers to effect positive change in the
companies they invested in.
“It’s a pretty unequivocal message from more than 7000 of our KiwiSaver members. They care deeply about their funds
being invested responsibly but also see through the lip service being paid by some providers and, in some respects,
media coverage on the issue.
“Responsible investing is very complex, but many KiwiSaver providers aren’t adequately reflecting the wishes of their
“A responsible investment strategy that only excludes entire sectors from an investment portfolio is lazy. It cannot
effect specific, positive change in company behaviour, while it may also limit the ability to achieve the responsible
investing and financial outcomes of KiwiSaver members.
“In some cases, zero-tolerance exclusions are appropriate, particularly in highly destructive sectors like tobacco and
controversial weapons. But we see that as a bare minimum that pays nothing more than lip service to responsible
“As this survey demonstrates, KiwiSaver members want their fund managers to actively and consistently demand that the
companies they invest in behave more responsibly. That can only ever be achieved by fund managers who actively manage
their investment portfolios and are prepared to work with their customers to establish financial and responsible
AT A GLANCE: KIWIS’ VIEWS ON RESPONSIBLE INVESTING AND KIWISAVER
• 93% expect their KiwiSaver funds to be invested responsibly
• 31% believe using voting rights to force positive change by businesses is most effective
• 22% prefer total divestment from companies not considered responsible
• 21% believe naming and shaming best motivates corporate responsibility
• 42% of people aged 30-50 consider responsible investment extremely important, compared with 36% of those aged
• 30% of peopled aged 18-30 consider financial performance factors to be more important than ESG factors, compared
with 34% of people aged 50+
• 70% of people aged 30-50 are more likely to choose a provider that combines ESG and financial performance
factors than those aged 18-30
Kiwi Wealth’s 2017 white paper on responsible investment, endorsed by the Responsible Investment Association Australasia
(RIAA), found that responsible investing and fiduciary objectives were best achieved when Environmental Social and
Governance (ESG) factors were considered across all investments in a portfolio in combination with actively engaging
with companies and exercising proxy voting rights to influence company performance.
The Investing in an imperfect world: our take on true responsible investment white paper can be viewed online at https://www.kiwiwealth.co.nz/ri-whitepaper