Designers raise needed funds for BCFNZ

The country’s fight against breast cancer has received another big financial boost, thanks to bed manufacturer Sealy New Zealand and the skills of four high-profile designers.

With Sealy’s annual fundraising campaign wrapping up for another year, $26,745 has been donated to Breast Cancer Foundation New Zealand (BCFNZ) following the auction of four one-of-a-kind bedroom looks.

After five years of famous Kiwis designing bespoke beds for auction, this year’s Sealy Designer Bed campaign saw four of the country’s leading designers - Melissa Greenough, Evie Kemp, Alex Walls and LeeAnn Yare - creating styled bedroom looks instead.

Drawing on themes of reflection and rejuvenation, all the elements for these four dream bedrooms – including specially designed pink velvet Sealy Posturepedic Exquisite beds – were listed on Trade Me for members of the public to bid on.

Sealy marketing manager Jenni Gaze says the company is delighted with the outcome of the auctions.

“With this being our sixth year raising funds for Breast Cancer Foundation NZ, we thought it was a good time to do something a bit different, and we’re really pleased with how these bedroom designs were received,” she says.

“We’re very grateful to our four designers for taking the time to create some truly amazing bedroom looks for the campaign.

“And, of course, we’re also thankful for the members of the public who recognised this great opportunity to support the campaign and bid for an opportunity to recreate their own bedrooms in these bespoke styles.

“Our goal was to raise as much money as we could for the Breast Cancer Foundation’s important work, and we’re thrilled to once again be able to donate $26,745 to the cause.”

Breast Cancer Foundation NZ CEO Evangelia Henderson says the organisation is also thankful for the support shown throughout the Designer Bedrooms campaign.

“Sealy’s generosity and coordination of this fundraising event has always been amazing, and we want to thank them, the four designers and the members of the public who got behind the campaign,” she says.

“With breast cancer still the most common cancer for Kiwi women, we will be putting these much-needed funds towards our research, support and education.”

Breast Cancer Foundation NZ is a not-for-profit organisation that depends on individual donations, community fundraising, grants from trusts and foundations and partnerships with business for its work in breast cancer education, medical research and training grants, advocacy, and supporting women with breast cancer.

www.sealy.co.nz

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