Adshel NZ celebrates digitilisation with retro gaming

Adshel New Zealand announced today the completion of phase four of its digitalisation strategy, expanding the Adshel Live network with the deployment of an additional 60 screens, taking the national digital roadside network to 283 screens.

Building on the existing national footprint, Adshel Live offers coverage in new suburbs and regions, extending the reach and frequency of the network. Adshel Live now delivers in excess of 4 million contacts (DTVs) per day, across Auckland, Hamilton, Wellington, Christchurch and most recently Tauranga – New Zealand’s fifth largest city.

Maintaining the premium output of the Adshel Live network, all new locations feature state of the art 75-inch, ultra-high definition screens capable of 4K content.

The expansion cements Adshel’s leadership in innovation and technology to support data-led planning, enabling individually-tailored messages at low cost to deliver greater relevance to audiences and more effective campaigns.

Retro-gaming with Adshel promotion

To celebrate Adshel Live’s growth to 283 screens, Adshel has launched a retro Pac-Man style game, Ad-Man: Adshel Live Site Hunt, for agencies and marketers to play for nostalgia, a bit of fun and with the chance to win big.

Adshel is giving away over $5,000 worth of prizes, including a grand prize of a weekend escape to Queenstown for two people.

Ad-Man: Adshel Live Site Hunt is a web browser game, where participants move around maps of New Zealand cities, finding virtual Adshel Live sites to collect points. The player must pass through all Adshel Live sites and avoid being caught by an ‘enemy’ character who can end their chance of moving onto the next level.

To be in to win, the player will want to pass through as many Adshel Live sites as they can in a row. There will be a leaderboard showing the top 10 scores, and the player who tops the leaderboard at the end of the promotion will be the winner of the Queenstown weekend escape.

All players will have the chance to win daily, with various vouchers available for the taking.

The ‘Retro-gaming with Adshel’ promotion commences Monday 8.00am 22 October and concludes Sunday 11.59pm 4 November. For more information and to view the competition terms and conditions visit adshel.co.nz/news/blog.

To play the game visit www.retrogamingwithadshel.co.nz.

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