Heartland releases Mobile App for deposit customers
Heartland Bank is proud to announce its first mobile app is available to download on the Apple App store and Google Play
store. The app is simple to use and gives deposit customers better control over their investments.
Heartland’s Mobile App lets customers:
• View balances and transactions on their term deposits and savings accounts
• Open new term deposits and savings accounts
• Transfer money from their call account to their nominated account
• Change what happens to their term deposits when they mature
• Send a secure message to Heartland’s team of investment specialists.
Listening to our customers
Heartland spent four months carrying out User Experience testing, including offering the app to a select group of
pre-registered customers as part of a soft launch.
Lydia Zulkifli, Heartland’s Chief Digital Officer, said staging a soft launch allowed Heartland to effectively address
some key customer needs before wider release. “The feedback we received was really positive. Our customers’
recommendations helped to drive immediate improvements to the app, as well as informing where we go next. We’ve focussed
on what our customers want to deliver an optimised online experience.”
Miss Zulkifli says the app reflects the bank’s strategy to create better customer experiences using digital channels:
“We knew that to truly understand our customers and how they manage their investments, just having award- winning products
wasn’t enough. We had to also make sure those products were supported by an easy- to- use, self-service app that worked
for our diverse range of customers.
Keeping customers front of mind
Heartland is committed to being transparent with its customers. Another initiative we are working on is taking customers
on the journey with us by updating them about what we are doing and why. The first step was to introduce ‘The List’
- a section on our mobile app webpage dedicated to keeping our customers updated about new improvements to the app, and
when these go live. This means our customers never have to ask what we’re up to. It shows them we are working on giving
them what they want, which we believe will lead to better customer engagement.” says Miss Zulkifli.
End-to-end digital platform
The Heartland Mobile App is the first step in Heartland’s journey to offer an end-to-end depositor platform. Our next
focus will be optimising and adding functionality to give existing customers more of what they want, and enabling new
customers to join us without having to visit a retail office..
Find out more about Heartland’s Mobile App here
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