CMD Print Solutions adds glow in the dark printing to their list of services.
Grabbing people’s attention has always been the key to advertising success, however, as more and more businesses vie for
one’s attention, promotional material may become lost in the ether.
This is a concept which intrigues seasoned promotional printer, Danny van der Velde, director of North Shore printing
company, CMD Print Solutions.
“We’ve been in the print advertising business for over two decades. In this time we have executed thousands of campaigns
for clients across New Zealand”.
“What is more apparent today, compared to 20 years ago is the need to be more creative with your advertising medium and
offer something unexpected or slightly left field”, explains van der Velde.
Aware of that people’s attention has become a commodity; van der Velde has started to offer a range of creative ways for
his clients’ promotional material to stand out from the crowd.
One such method includes glow in the dark printing
for posters, business cards, packaging and point of sale material.
“Glow in the dark printing offers a unique twist on traditional print advertising. Printing text, logos, or imagery in
high quality, glow in the dark ink, you offer something which usually comes as a surprise to your target user and thus
create a memorable interaction”
“We’ve received a lot of positive feedback from our clients who have used this new service, with many of them noting
peoples positive reaction to their material”, says van der Velde.
CMD Print Solutions is located at 21 b Tarndale Grove, Albany, offering a wide array of print services, services which
van der Velde says they are constantly adding and innovating.
“We love finding new ways for our printing material to better connect with consumers – it pays to be different in a
world where many blend into the woodwork”.