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New ASA AdHelp Information Service launched
The Advertising Standards Authority (ASA) today
launched its new AdHelp Information Service.
This
service is part of the ASA’s commitment to adding value by
sharing knowledge and expertise. AdHelp is for anyone in
the advertising industry who wants detailed information
about ASA code interpretation, precedent decisions and the
legal framework that applies to advertising. This user-pays
service will help achieve the ASA vision of ‘Every Ad a
Responsible Ad’.
ASA Chief Executive, Hilary Souter said “The ASA is 45 years old this year and has developed a considerable body of knowledge about standards in advertising. We look forward to sharing that knowledge with industry through the AdHelp Information Service to support ad compliance.”
AdHelp will work alongside the
existing pre-vetting services for alcohol and therapeutic
advertising and advertising to children and young
people.
ASA Chair, Hon Heather Roy said “While the
ASA has focused on its comprehensive codes and complaints
process in recent years, the Governance Board was keen to
provide a more formal service to assist advertisers and
agencies prior to ad publication or broadcast. AdHelp is
the result and we encourage the industry to make use of
it.”
The AdHelp Information Service can be accessed on the ASA website.
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