13 July 2018
Release No. 10
Different name, same stuff - LuxStyle becomes Digital Sourcing
The Commerce Commission is alerting the public to be wary when browsing for products online on sites operated by Digital
Sourcing, formerly known as LuxStyle, a company based in Denmark.
Digital Sourcing operates the digitalsourcing.com website but also reaches consumers via social media advertisements
which direct them to online portals, in the same manner as LuxStyle.
In January 2018 the Commission issued an alert about LuxStyle’s sales method.
“This company appears to have changed its name but not its sales method, so we are repeating our alert to the public. We
remain concerned that consumers are being misled into making purchases where they do not intend to do so,” said Antonia
Horrocks, the Commission’s General Manager, Competition and Consumer.
The company uses a “deliver now, pay later” scheme in the portals so that consumers are sent goods without being
required to pay for them online first.
“Consumers are mostly familiar with the concept of adding items to an online shopping cart. In general that doesn’t
commit you to making a purchase, and you can withdraw from making the order at any time up until you make payment. The
Digital Sourcing portals don’t work that way,” said Ms Horrocks.
“Our message to consumers remains the same as it was in January: be careful about clicking through any site operated by
LuxStyle/Digital Sourcing. If you hit ‘order now’ you are not simply adding to the cart - you may receive the goods and
a bill for them. Customers should not hit the ‘order now’ button if they don’t wish to receive the goods,” said Ms
Horrocks.
The Commission has received complaints about Luxstyle/Digital Sourcing since May 2016, with many consumers apparently
unaware that they would be sent the goods before they had tendered payment. When contacted by the Commission in 2017,
LuxStyle denied that it breaches consumer laws.
If consumers receive an order confirmation email from Digital Sourcing for goods they did not intend to order, we
recommend they follow the link in the email to cancel the order or contact Digital Sourcing’s customer service to
request a cancellation.
ends