Total New Zealand Radio New Zealand Audience Measurement
Survey 2 – 2018
Auckland, July 12th – Results of the Total New Zealand 2018 Radio New Zealand Measurement Survey 2 conducted by GfK were
released today at 1pm.
Conducted across the whole of New Zealand, this unified New Zealand radio audience measurement survey gives valuable
insights into the strength and scope of radio listening across the country. The survey was conducted over 40 weeks and
sampled 15,596 people aged 10+.
Department of Statistics estimated population data at 30 June 2017 indicates approximately 4,256,700 people aged 10+
years live in New Zealand. The Total New Zealand Radio New Zealand Audience Measurement Survey shows 3,660.101 or 86% of
them listen to a radio station each week.
2,922,500 people aged 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in an average week.
Network RNZ National reaches 606,3001 different people each week, a 14.2% reach of all people 10+ across New Zealand.
This is a share of 11.5%2 of the total weekly radio listening in New Zealand. Network RNZ Concert has a total audience
weekly reach of 178,5001 or 4.2% of all people in New Zealand aged 10+.
This is a share of 2.6%2 of the total weekly radio listening in New Zealand. Breakfast results (Mon-Fri 6am-9am) show
Network RNZ National reaches 457,100 or 10.7% different people aged 10+ across New Zealand. This is a market share of
14.8%2 of the total radio listening audience at that time of day.
Chief Executive and Editor-in-Chief Paul Thompson says “We are delighted with this strong result for RNZ stations and
for New Zealand radio industry as a whole. Radio continues to show its ability to adapt, thrive and remain relevant in a
fast-changing media market.” Further details of the Total New Zealand Radio New Zealand radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-newzealand-reports/