Z Energy has invested $1.5million in permanent local forestry projects to voluntarily offset the emissions from their
operations. The investment represents the largest voluntary purchase of units from permanent forest sinks seen in New
Zealand to date.
Z’s Sustainability Manager, Gerri Ward, says that for a carbon-intensive company that believes in the science of climate
change, it was important to materially lead on solutions.
“Under Z’s environmental sustainability stand
, we have committed to reducing our operational carbon emissions by 30% by 2020, and offsetting those we are unable to
“We’ve been underway for several years in identifying ways we can transform our business and our behaviours to reduce
our emissions first, before looking to offset those we can’t avoid at this point in time,” said Gerri.
Z has partnered with long-standing carbon consultants Permanent Forests NZ Ltd (PFNZ) for this offsetting initiative.
PFNZ specialise in aggregating, marketing and selling New Zealand forest carbon credits on behalf of owners of forests
registered under the Permanent Forest Sink Initiative.
Gerri said that investing in local, permanent forests ensures the veracity of Z’s offsetting efforts.
“The integrity of our offsets is absolutely paramount. By locking up the carbon in these long-lived forestry projects,
we know we’re getting authentic outcomes which we can stand by,” she said.
According to PFNZ’s Managing Director, Ollie Belton, many possible participants in the voluntary market, for example
companies looking to voluntarily offset their emissions, or attain “carbon neutral” status, are deterred by the
complexity of the carbon market, the lack of links between the compliance and voluntary markets, and the shortage of
available permanent carbon offsets.
“This complexity has resulted in a reluctance to enter the voluntary market in recent years, both by buyers and sellers
of forestry credits,” said Ollie.
“This deal with Z will undoubtedly make others sit up and take notice, and will lead to more land being committed to
long term carbon conservation under the Permanent Forest Sink Initiative,” he said.
Z’s operational carbon emissions, including those from corporate travel, retail electricity, coastal emissions, and
hauliers come to about 58,000 tonnes of CO¬2-e (carbon dioxide equivalent) per annum. At an average cost of about $25
per tonne, this comes to an annual cost of about $1.5m per year.
The outcome of this investment is purposely intended to make the business take the environmental cost of their
activities into account when making business decisions.
“It’s reasonably easy to unintentionally dismiss environmental sustainability when making purely cost-driven business
decisions,” said Gerri.
“By spending $1.5m on voluntary carbon offsets, we’ve effectively placed an internal price on carbon of $25 a tonne;
which forces us to pay closer attention to where we’re being most carbon-inefficient,” she said.
Alongside the offset programme, Z also continues to focus on reducing the carbon intensity of its business. Z’s
biodiesel plant in Wiri is operational, and Z has also recently increased its investment in Wellington-based electric
ride-sharing company, Mevo.