This week Xero announced a global brand update, introducing a new tagline - ‘Beautiful business’ - representing it's thriving business
technology platform and global community.
Accounting software remains at Xero’s core, however after seven years the company has decided the time is right to
update its ‘Beautiful accounting software’ tagline to ‘Beautiful business’ to reflect the fact that Xero has evolved
into much more today.
The Xero platform connects millions of businesses to their advisors, banks, apps, enterprises and each other. ‘Beautiful
business’ highlights the power of Xero’s powerful platform and community supporting small business to help them work
past the chaos, uncertainty and stress to reclaim valuable time and thrive.
Xero Global Marketing Director James Kyd commented: “We believe there is something beautiful that happens when our small
businesses, accounting partners and broader ecosystem work seamlessly together.”
“Enabling a small business to pursue their passion and thrive is good for everyone - when small business is successful,
jobs are created, economies thrive, communities prosper,” said Kyd.
Xero tested different tagline options with customers, partners and staff across its markets. All agreed there was real
value in ‘beautiful’ which is also one of Xero’s core values. Combining the two words ‘Beautiful business’ is about
communicating the full potential of Xero and its impact on the small business economy.
“Beautiful business’ is our promise and what we stand for in the eyes of our customers, community and our team across
the globe. In two punchy and aspirational words it reflects our strategy, purpose and mission,” Kyd said.
“We want to represent beautiful business as more than aesthetics – it’s an experience. It’s the beautiful moments in
small business. Nothing beats clinching a first sale, securing a second location downtown, seeing a product in store
across the country, or hiring the tenth employee,” said Kyd.
About Xero
Xero is a beautiful, easy-to-use global online platform for small businesses and their advisors. The company has 1.4 million
subscribers in more than 180 countries. Xero seamlessly integrates with more than 600 apps. It was ranked No. 1 by
Forbes as the World's Most Innovative Growth Company for two years running, won Technology Provider of the Year for the
British Small Business Awards, and was rated by Canstar Blue as Australia’s best accounting software three consecutive
years from 2015-2017.