Fourth iDEAStarter launches to turn fresh ideas into businesses
Dare to dream. Young Aucklanders are again being challenged to develop a smart business concept by entering the
iDEAStarter competition.
The competition, delivered by Auckland Tourism, Events and Economic Development (ATEED), is now into its fourth year and
encourages young people to turn their energy and ideas into action, and create a product or service.
Entries to iDEAStarter are now open to all Aucklanders aged between 15 – 24 years. They can enter (online: ideastarter.co.nz) as a team or as an individual and win a start-up package of $10,000.
Entrants can access a range of free online resources to help with their idea. Entries close on 11 June, and the winners
will be named in two age categories (15-18 years and 18-24 years).
To help entrants refine their idea free iDEAGenerator workshops are being held across Auckland from Monday 28 May until
Friday 1 June. Entrants can sign up on Eventbrite.
Pam Ford, ATEED General Manager Economic Development, says iDEAStarter is designed to foster young entrepreneurial
talent and help them into career pathways. “These creative and talented young people represent the next generation of
business innovation. iDEAStarter challenges these young people to dream, create and do.’’
One of last year’s winners, Annabelle Ryan, has turned her idea into an online business. Ryan won the 15-18 years
category with Polynesian Art Workshop – a social enterprise which aims to sustain Pasifika culture and traditions
through performing arts, dance and visual arts for 5-14 year olds.
Ryan says “our project has evolved from being a small business prospect to an export opportunity. We refined the
product, our processes and the idea itself.”
The online cultural platform, called Kokiti, enables the younger generations to learn more about their Pacific heritage
and culture.
“Winning iDEAStarter definitely gave us credibility, and opened up doors to build our networks,’’ says Ryan. “Entrants
should take every opportunity the competition provides. There are a lot of experts available and there’s added bonuses
such as the Xero package - so really use them effectively.’’
Ryan’s three-year goal is to develop the online cultural platform and be based in schools and child services providers
all over Auckland. “Eventually we want to be across New Zealand and in other countries that have a high Pacific
population.”
The $10,000 Business Start-Up packages for the winners include:
• Nine-week entrepreneur programme with Co.Starters@AUT
• $1000 Scholarship from Massey University
• Accounting mentoring from Chartered Accountants
• Accounting software from Xero
• A technology package
• Office space and membership at GridAKL offices
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