The Advertising Standards Authority (ASA) has released its 2017 annual report.
Over half the complaints related to misleading claims in advertisements and just under 20% of complaints were about
taste and decency issues.
Therapeutic and health products and services led the complaints by category, followed by food & beverages and entertainment advertising. Complaints about television advertising led the media category, followed by
advertiser websites and digital advertising (including social media).
The report includes a list of the five most complained about ads for 2017. The number one spot was taken by a television
advertisement for V Energy that complainants considered showed a disregard for safety.
• For the full report please click here: ASA Annual Report 2017.
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