IPSOS APPOINTS CARIN HERCOCK AS
MANAGING DIRECTOR, NEW ZEALAND
Research and marketing industry veteran to lead the prominent global insights brand in New Zealand
May 8, 2018
Ipsos today announces Carin Hercock’s appointment as Managing Director, Ipsos New Zealand.
Hercock brings nearly 30 years’ experience in the research and marketing industry to her new role, most recently at
Nielsen New Zealand, where she spent more than four years as Executive Director of Customer Insights. Prior to Nielsen,
Hercock worked at APN News Zealand (now NZME) and major FMCG manufacturers (see bio below).
Hercock will lead Ipsos’ Wellington and Auckland offices, driving strategy, managing senior-level client relationships,
and building the Ipsos brand in New Zealand. She reports to Ipsos Australia and New Zealand CEO Simon Wake.
Wake said: “Carin is the ideal leader for our New Zealand team, with a stellar track record on both the client and
agency side of our industry.
“Few marketing and research executives can rival Carin’s experience, which spans finance to FMCGs, retail to real
estate, and manufacturing to media. Carin’s extensive relationships and strong industry networks are a tremendous asset
as we progress Ipsos’ determined expansion in the New Zealand market.”
Commenting on her appointment, Hercock said: “It’s exciting to work with an organisation that’s as passionate about
people and insights as I am. The breadth and depth of Ipsos’ research knowledge, experience and innovation is
impressive, and I see limitless potential as we recruit additional talent and build the Ipsos brand in New Zealand.
“I’m looking forward to tapping into Ipsos’ global strengths and network and working with our highly talented research
team to benefit our clients and grow the business.”
Hercock’s appointment is effective immediately.
Carin Hercock – brief biography
Over a research and marketing career spanning nearly 30 years, Carin Hercock has gained a wealth of experience working
in senior-level marketing and insights roles as both a client and agency lead.
Prior to joining Ipsos as Managing Director, New Zealand, Hercock spent nearly five years as Executive Director of
Customer Insights for Nielsen in New Zealand. During that time she led a range of strategic insight projects for both
commercial and social sector clients and worked with some of New Zealand’s most well-known brands and service
organisations. Hercock has worked on integrated research and insights projects across a broad range of industries
including finance, energy, FMCG, retail, digital, media, property and real estate, telecommunications and others.
Prior to moving to agency roles, Hercock worked in media (print, digital, magazines) for more than 12 years for APN New
Zealand (now NZME) and the Newspaper Advertising Bureau (now Newsworks). She spent over a decade in sales, marketing and
insights roles for major FMCG manufacturers including Cerebos Greggs, Tip Top Ice Cream and Revlon in the UK and also
spent several years running her own marketing consultancy, focusing on domestic tourism.
Hercock currently sits on the board of Research Association of New Zealand and has been actively involved in the print
media industry research association. She has also been an Executive Judge for the NZ Effie awards for the last two