Tourism businesses around New Zealand are being invited to discuss the big challenges and opportunities facing them and
their regions at a series of events organised by Tourism Industry Aotearoa.
Starting in Rotorua on 12 June, TIA will take the one-day Discussing Tourism events to three other locations around the country – Auckland (13 June), Queenstown (18 June) and Christchurch (20
June).
“The annual series of regional events provides an important forum to discuss the issues, challenges and opportunities
facing tourism businesses, and connects local businesses with industry leaders. These discussions are focused on
business learning, and there will be many practical tools and tips for attendees to take away and implement in their
organisations,” says TIA Chief Executive Chris Roberts.
“There’s a real focus on how we can build an industry that is environmentally, economically and socially sustainable,
while delivering an outstanding visitor experience.”
Consultant futurist Phil Tate of Simplicitate will guide discussions on what operators believe the tourism industry
should look like in 2025, ahead of a reset of the Tourism 2025 Growth Framework that TIA is undertaking this year.
Specialists from outside the tourism industry will share their perceptions of the industry, and provide operators with
ideas about how the industry can correct misconceptions.
“Everyone in the industry has a role to play in improving public understanding of tourism and the contribution it makes
to communities across the country,” Mr Roberts says. “We’re also encouraging local councils to send representatives
along to get greater insight into the value of tourism.”
Each event will include a presentation from the host region’s tourism organisation on local challenges and how these are
being responded to.
Mr Roberts says attendees will have an opportunity to discuss the big challenges of growth from a local perspective, and
that there will also be plenty of time for networking.
“The Discussing Tourism events will be lively and thought-provoking. With great support from the host region tourism
organisations, we’re looking forward to hearing from grassroots tourism operators around the country.”
For more details and to register, go to the Discussing Tourism website.
Discussing Tourism is supported by the Tourism Industry New Zealand Trust, TourConnect, Anderson Lloyd and the International Travel College of New Zealand.
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