Lightbox uses Qrious analytics expertise to compete with global giants
AUCKLAND, NEW ZEALAND: The secret to their success? Popular Kiwi streaming TV service Lightbox has been using
sophisticated data and analytics to gain a deeper understanding of its customers, and says as a result, its offering is
more competitive against global content providers than ever before.
Lightbox engaged with data, analytics and marketing specialists Qrious to understand why customers became inactive or
ceased viewing, and how to better engage and retain those same viewers.
The specialists at Qrious took a less traditional view on churn propensity modelling, and instead mapped out what “good”
viewer behaviour looked like. For Lightbox, this then became the benchmark for all subscriber activity – and enabled
Lightbox to communicate appropriately with subscribers and present them with shows that they would enjoy.
Lightbox General Manager, Hema Patel says that the specialised data expertise of Qrious allowed not only a fresh
perspective on existing data but also the ability to surface meaningful business insights.
“The Video-on-Demand landscape is fast-paced and highly competitive. To stay relevant – and successful - we are
realising that data has to be at the core of all our strategic business decisions. Thanks to Qrious, we are becoming a
truly data-driven business - enabling us to provide our subscribers with the best possible viewing experience and stay
100% competitive with global content providers,” she says.
David Leach, CEO at Qrious, says that this particular project really highlights the power of using data and advanced
analytics to accurately inform your business and marketing strategy.
“As a result of our work together, Lightbox can now access subscriber insights, pull customer data easily in real-time
and run monthly reports on engagement levels that inform all their future marketing activity.
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