New Zealand SMBs Report Growth of Cyber Threats in 2017
Newly released Norton SMB Cyber Security Survey finds almost 1 in 4 SMBs experienced a cyber threat in 2017 and the
average cost of cybercrime exceeded $15,500
Auckland, New Zealand – 27 March 2018 – Almost one quarter of New Zealand SMBs (24 percent) have experienced a cyber
attack or hacking attempt compared to only 18 percent in the previous year, according to the 2017 Norton SMB Cyber Security Survey
, released today by Norton by Symantec (NASDAQ: SYMC). In a national survey of over 500 small and medium business (SMB)
owners and operators across New Zealand, Norton found cyber attacks against SMBs are showing no signs of slowing down.
Cybercrime cost New Zealand SMBs an average of $15,592 in the last 12 months, a similar amount to the previous year.
Downtime and inconvenience resulting from a cyber attack, equally ranked number one (both 34 percent) as a negative
impact of cyber crime, followed by no damage (29 percent) and additional time and expense spent on recovery (19
The perceived threat of cyber crime has significantly increased, with 29 percent of survey respondents noting an
increase in cyber security threats to their business in the last 12 months compared to 16 percent in the previous year.
This equates to over 41,000 New Zealand businesses with 1-19 employees. In contrast, only 7 percent of respondents
reported a decline in the threat of cyber crime.
“For many New Zealand SMBs, resilience is critical. Cyber attacks have the potential to significantly affect how a
business operates and how it is perceived by customers, particularly in the event of lengthy downtime. If a business
can’t recover quickly from the operational and financial damages an attack can cause, cyber attacks have the power to
cripple SMBs, regardless of industry,” said Mark Gorrie, Director, Norton Business Unit, Symantec, Pacific Region.
Valuing data more than ever before
But as a growing number of New Zealand SMBs become more aware of the risks of exposing the data of their company,
employees and customers, many have started taking proactive steps to protect themselves and their valuable IP from being
The introduction of New Zealand’s new Privacy Bill last week has been welcomed. It aims to address the need for better
data and privacy protection and regulation. This is expected to bring fresh imperatives for maintaining the security of
the data businesses hold, and the privacy of the customers they service.
In the last 12 months, New Zealand SMBs reported backing up their data more frequently, with 36 percent now doing so
continuously – a slight increase from 31 percent the previous year. A greater proportion back up to the cloud (up from
31 percent in 2016 to 43 percent in 2017), and fewer only back up to their own computer (a 6 percent decrease from 2016
to 2017, now 10 percent). More company devices, including laptops, PCs, tablets and smartphones, were password protected
in 2017 (78-87 percent), compared to just 72-84 percent of password protected devices in 2016.
This makes sense given more than one in three business operators surveyed by Norton (35 percent) now believe they would
not last one week without access to critical information.
SMBs signing up for internet security solutions also jumped to 89 percent (from 70 percent in 2016), and most businesses
did so as a precaution to protect against potential threats (54 percent).
On average, just under one third (30 percent) of employees working for micro and small New Zealand business operators
have access to financial data via a mobile device, while 37 percent have accesses via a personal device. These were
similar to the previous survey.
“The operational and financial impacts of cyber attacks are becoming harder for SMBs to ignore. Yet, while business
owners and operators are beginning to knuckle down and get the basics right – from using passwords and continuous back
up – some are still taking risks with important company data. With the introduction of New Zealand’s Privacy Bill, we
expect more New Zealand SMBs will go from seeing cyber security as ‘nice to have’ to a critical piece in securing the
future success of their business,” said Gorrie.
About the 2017 Norton SMB Cyber Security Survey
Norton’s SMB Cyber Security Survey researched business perceptions of cyber security issues including computer backup,
cyber security, ransomware and cyber insurance. This report presents the summary findings from the survey comprising a
national sample of 502 business owners and operators, conducted from 5 – 23 October 2017. The businesses participating
in the survey all employed between one to 20 people and were a registered business or sole trader in New Zealand. This
research report was prepared by Gundabluey Research and fieldwork was completed by ConsumerLink. It has a standard error
margin of +/- 4.4 percent.
Symantec Corporation (NASDAQ: SYMC), the world’s leading cyber security company, helps organisations, governments and
people secure their most important data wherever it lives. Organisations across the world look to Symantec for
strategic, integrated solutions to defend against sophisticated attacks across endpoints, cloud and infrastructure.
Likewise, a global community of more than 50 million people and families rely on Symantec’s Norton and LifeLock product
suites to protect their digital lives at home and across their devices. Symantec operates one of the world’s largest
civilian cyber intelligence networks, allowing it to see and protect against the most advanced threats. For additional
information, please visit www.symantec.com
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