Wednesday March 21, 2018
Vodafone launches world’s largest future jobs programme to help Kiwi youth
Vodafone has launched a ground-breaking international future jobs programme in 18 countries including New Zealand, to
provide career guidance and access to training in the digital economy.
The “What Will You Be?” programme is the largest of its kind in the world, and aims to provide digital skills and jobs
for up to 10 million young people.
The initiative comes as Vodafone reveals the results of a major international survey of 6,000 young adults aged 18-24
who believe they are ill-equipped to participate in the digital economy despite being the first generation to be “born
digital”.
44% of young Kiwis surveyed worry they lack the skills to get a job they will enjoy, and 48% think the hardest challenge for their generation is
finding a well-paid permanent job.
31% think most jobs will be replaced by machines in the next 50 years.
A massive 70% say they haven’t had adequate careers advice, with much of the guidance focussed on traditional jobs,
rather than the opportunities evolving in the digital world.
Vodafone New Zealand Human Resources Director Antony Welton said as a leading technology company, it was clear more had
to be done.
“Over the last year, Vodafone has worked with specialist psychologists, careers advisers and training providers to
develop a smartphone-based service. The Future Jobs Finder
(www.vodafone.co.nz/futurejobsfinder) offers young people a simple but comprehensive gateway to new skills and opportunities for employment in the digital
economy.
“It consists of quick psychometric tests to identify aptitudes and interests, then maps these to the most appropriate
job category in the digital economy. There’s also access to online digital skills training providers, with many of these
courses available for free,” Antony said.
Future Jobs Finder users also receive a summary of skills and interests that can be used on their C.V. or in a job
application, and a link to the jobs available now, in the field they’ve chosen.
“We hope this fills in the missing pieces in the puzzle for young Kiwis. Having tried it myself I can say that it really quickly picks up on the things you are interested in, and would be good at,” Antony added.
Vodafone’s Graduate Youth Specialist Madeline Wallwork said as a recent graduate, the initiative has the ability to
change lives.
“It can be quite overwhelming as a young person leaving school, needing to decide on your future career. We are told
that there are so many new digital jobs out there – But how do I get there? Do I have the strengths to start a digital
career? This tool tackles that tension – taking the mystery out and showing you digital careers that you’d be good at
and could consider.
“In the future every workplace will be digital, accelerating massive demand for a wide range of technology skills. This
will help young Kiwis get ahead of the curve,” Madeline said.
ends