Facebook users give Queenstown the thumbs up!
Queenstown, New Zealand (20 March, 2018) Queenstown’s fans have given the Southern Hemisphere’s premium visitor
destination a big thumbs up on social media.
Queenstown’s official Facebook account has topped 300,000 followers this week, making it the most popular official New
Zealand destination page on the social media platform.
Queenstown’s social media presence continues to resonate with Facebook users, attracting strong engagement from
followers dreaming of a visit, or looking forward to their next holiday, and continued growth in followers in the
ever-competitive social media environment.
Queenstown’s platforms feature inspiring content including high-quality imagery, video and content from local and
visiting creators, photographers and media and user-generated content from visitors to Queenstown.
And with Google research showing that 26% of leisure travellers who use the internet to plan travel are looking at
social networking sites and apps, Queenstown’s popularity on these channels is vital for the resort town. (Source:
Google The 2014 Traveler’s Road to Decision.)
Destination Queenstown Marketing and Communication Director Sarah O’Donnell has welcomed this milestone.
“We use our social media platforms to inspire travellers to visit with images of our stunning landscapes and compelling
content to give our followers a taste of the adventure that awaits in Queenstown.”
“We’d like to say thank you to our engaged community of followers and encourage those who are still arm-chair travellers
to come for a visit soon.”
Image: Aerial view of Queenstown, New Zealand download HERE