Nick Vile, General Manager of Adshel, Appointed Chairperson of OMANZ
In a unanimous decision, Nick Vile, General Manager of Adshel NZ has been voted as the new Chairman of the Outdoor Media
Association of New Zealand (OMANZ) at the latest AGM.
The move comes at a time when the out-of-home sector has experienced stellar growth over the last two years. Revenue for
OMANZ members grew by 18% for 2017, and now contributes over $120 million in revenue to the New Zealand Advertising
landscape.
Growth in the sector is set to continue in 2018 as OMANZ operators continue to implement plans for further
digitalisation, plus continue to add value through advancements in ad tech, audience profiling and data capability.
As a long term advocate of out-of-home media and member of the executive board of OMANZ, Mr Vile is excited to play a
role in bringing the direction and vision of the sector to life;
“The out-of-home market has obviously experienced impressive growth over recent years reflecting the investment OMANZ
members have made in their respective offerings, but also reflects the increased importance that the medium plays in
advertisers’ media channel strategy and communication plans.”
“This increased importance means an increased focus on effectiveness and accountability from the sector, including
audience measurement. Along-side Derek Lindsay and the OMANZ Executive Committee, I am 100 percent committed to driving
this initiative forward. We have already started the first step in the process of establishing a universally accepted
audience measurement solution and we will be making further announcements in that regard over the coming weeks.”
“Additionally, as OMANZ represents the majority of the OOH industry (approx. 85%), we are at a stage where we are
increasing our voice and investment on key industry issues.
We will continue to liaise with Councils and government organisations to ensure that we are provided with consistent and
sensible guidelines for site consents, and take a leadership position on issues affecting the sector.”
Nick takes over from Wayne Chapman who has been Chair of the Association for the last five years.
“I would personally like to thank Wayne for his commitment to the sector over his tenure as OMANZ Chairperson, he has
presided over the sector during a period of unprecedented growth, and at the same time lead the evolution of his own
business”.