Polycom Reveals Five Collaboration Drivers Set to Transform Business in 2018
Polycom’s top five collaboration predictions impacting business in 2018:
• Cloud Brings Need for Interoperability
• User Experience and Ease of Adoption Reigns Supreme
• Smarter Meeting Rooms Powered by Artificial Intelligence and Bots
• The Hyper-Collaborative Organisation
• Bridging the Urban-Rural Divide
SYDNEY & AUCKLAND (ANZ) -- 12 January 2018 – According to Polycom’s The Changing World of Work[1] research, 75% of recipients said that they use collaboration technologies regularly to communicate with stakeholders
not based in the same office. This is only expected to increase exponentially in the next 12-18 months says Polycom with
the release of their top five drivers that are set to impact business collaboration in 2018.
“With the roll out of high speed broadband networks, technology can now give people the freedom to work the way they
want, regardless of where they are. This new business-normal encompasses technology-enabled workspaces from the huddle
room; to agile workplaces and anywhere working teams that need to work interstate to get the job done,” said Tony
Simonsen, Polycom Managing Director, Polycom Australia & New Zealand.
“However, our basic need for human contact and communication still underpins the way we work – regardless of the
location, space or technology we are using to collaborate. As we head into 2018, we fully expect technology will
continue to evolve, enabling us to improve our business communication and collaboration at all levels, from intern to
the C-Suite.”
Frost & Sullivan’s Australia and New Zealand Director and Head of Research, Audrey William, comments, “In 2018,
transformational technologies will continue to be a catalyst for business disruption. We’ve seen growth in the consumer
demand for Smart Homes, particularly in countries like the US. Intelligent voice activated speakers and virtual
assistants powered by new AI technologies and Bots have transformed the home environment. In the next twelve to eighteen
months, expect to see this trend move into the enterprise market. With new platforms like Alexa for Business becoming
available, companies and employees will be demanding the same level of smart connectivity that they experience in their
home environment.
William continues, “Intelligent Workspaces are the Future of Work. In the video collaboration space, this will mean
smart devices and voice activated speakers powered by AI technologies and Bots becoming business normal. Video meetings
will be organised by virtual assistants and password activated user interfaces will be obsolete as machines recognise
voice commands to automatically connect users to their virtual workspace. The business potential of Intelligent
Workspaces is enormous with vendors actively looking at how they can integrate these new technologies within the
collaboration environment.”
Outlined below are Polycom’s top collaboration predictions that it believes will impact business in 2017:
1. Cloud Brings Need for Interoperability
The cloud space has transformed, not just our office and workspaces but the way we work. If we look at the next
generation of technology – it’s modular, it’s adaptive, it’s solutions based and it’s cloud based. As cloud continues to
move into the mainstream, the conversation is no longer about that sub 50 office space, the one-to-three user space is
back on the table; and how you bring them into the network with mobile devices, with USB devices, and more will be a
priority for businesses of all sizes in 2018.
2. User experience and ease of adoption reigns supreme
Where we work and collaborate is no longer confined to a traditional four-walled office environment. Today, people want
to connect and collaborate with ‘the office’, regardless of their location or device.
This growth in anywhere working and geographically distributed workforces mean that businesses will need to find new
ways to empower employees with vastly different experiences and relationships with technology, ensuring they can
collaborate effectively to drive the productivity.
Users want simple click and join. They don’t want to go looking for a meeting room ID, or a truncated number, or the
smart board switch to upload documents for team discussion. We will expect to see end users continuing to demand more
intelligent, conferencing solutions that can ‘do it all’ – whether connecting from a meeting room, personal device or
third-party platform.
3. Meetings are getting smarter and more mobile
Technology, like the latest intelligent face-detection and voice triangulation cameras, wireless content-sharing, a
simple ‘click to join’ meeting interface, Artificial Intelligence (AI) and advanced analytics are helping meetings get
smarter and more productive. Expect to see more AI enabled conference rooms, virtual assistants and bots.
In basic terms, it is the convergence of people plus, not versus, technology that are now working together. What’s more,
as organisations move to Skype for Business, Office 365 and Microsoft Teams, we expect them to look at removing
extraneous meeting technologies and integrate collaboration via these platforms as a means to reduce costs and ensure a
consistent user experience.
4. The hyper-collaborative organisation
Imagine that the next step for individuals, teams and organisations would be to go from being “collaborative” amongst
themselves to “hyper-collaborative” – bringing together knowledge, capabilities and ideas from a number of ecosystems,
geographies and industries.
We anticipate that for 2018 and beyond, more workplaces will be open to embracing ‘anywhere working’, that enables this
evolution in partnerships and teamwork. Enabling people to work, the way they want, where they want and in a
hyper-collaborative manner that will become business-normal.
5. Bridging the urban-rural divide
In 2017, Australia’s nbn announced that a further 2 million locations would receive an upgrade of fibre-to-the-kerb
technology. This faster technology is expected to deliver 100 megabit per second downloads to inner city homes and
businesses.
With the improvement of its broadband infrastructure Australia becomes more digitally inclusive and we can expect to see
a jump in demand for collaboration solutions like high definition video and digital content sharing that were previously
unavailable.
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[1] The 2017 ‘Guide to Anywhere Working’ survey commissioned by Polycom Inc. was conducted by Morar Consulting. Sample
Data collected from 25,234 employers and employees of 12 countries (including 2,000+ across ANZ), which included: United
States, Canada, Brazil, Japan, United Kingdom, India, Singapore, Germany, Russia, France, Australia and China. 55% of
those surveyed had job titles managers or above. 58% of surveyed are responsible for care in some capacity, and 68%
surveyed are parents.