Scoop has an Ethical Paywall
Licence needed for work use Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Paperboy: An announcement

Paperboy: An announcement

Bauer Media today announced that Paperboy magazine will not be publishing its expected next issue on January 25, 2018.

The company launched Paperboy in November 2016 with a goal of creating a magazine for a new Auckland: a brand that celebrated the diversity and uniqueness of a rapidly growing and changing city.

Paperboy championed a positive vision for Auckland. It did this by telling stories about better public transport, cycle networks, well-designed denser housing, projects to support the homeless, and people doing vital and interesting things in music, art, food, fashion and urbanism.

Advertisement - scroll to continue reading

The magazine was free and, with 100,000 copies printed each week, widely available. Many thousands of Aucklanders shared Paperboy’s vision of the city and were grateful for the way the magazine highlighted this for them.

However, in a highly competitive market, the cost of producing such a high-quality free magazine exceeded the advertising revenue the title generated, so the tough decision has been made to cease publication under its current publishing model.

Readers can still enjoy Auckland-centric content on noted.co.nz, and Metro magazine, which is at its highest circulation since 2008.

Bauer Media is consulting with impacted staff with a view to redeploying them to other titles.

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.