ASA December 2017 Newsletter

New Children and Young People’s Advertising Code Now In Effect
As of 2 October 2017 all advertising targeting under 18’s must comply with the new Children and Young People’s Advertising Code. The new code has rules about identifying commercial messaging, and restrictions around the depiction of anti-social behaviour, sexual imagery and unrealistic body images and occasional food and beverage advertising. View the code...

New Guidance Note on Advertising Health Services
A Guidance Note for advertising health services has been developed by the ASA. This provides advertisers with information to help them comply with Therapeutic and Health Advertising Code when making claims about their service in advertisements. It also outlines the ASA requirements should an advertiser receive a complaint about misleading claims in their advertising. Our Education and Development Manager Claire Hofer can provide extra training on this code. View the Guidance Note...

Advertising Self-Regulation Explained
The International Council for Advertising Self-Regulation (ICAS) is a global platform promoting responsible ads through the effective implementation of self-regulatory standards. The ASA is a ICAS member and supports responsible advertising in New Zealand through its codes and complaints process. ICAS has released a short animated video to help explain advertising self-regulation. View the video...

APEC Advertising Standards Conference
In August, ASA Chief Executive Hilary Souter attended the APEC Advertising Standards Conference held alongside the APEC Senior Officials Meetings in Ho Chi Minh City. She presented on the set up and governance of a self-regulatory organisation and on the new Children and Young People’s Advertising Code. The event brought together more than sixty stakeholders, including government officials from a number of the Pacific Rim economies which make up the APEC region alongside representatives from the global advertising industry and APEC self-regulatory organisations (SROs).

Note that our office is closed over the holiday period from 21 December, reopening 3 January 2018. Wishing you and your loved ones a peaceful break over the summer period.

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