Thursday 14th December 2017
Total New Zealand Radio New Zealand Audience Measurement
Survey 4 – 2017
Auckland, December 14th, 2017 – Results of the Total New Zealand 2017 Radio New Zealand Measurement Survey 4 conducted
by GfK were released today at 1pm.
Conducted across the whole of New Zealand, this unified New Zealand radio audience measurement survey gives valuable
insights into the strength and scope of radio listening across the country. The survey was conducted over 40 weeks and
sampled 14,953 people aged 10+. Department of Statistics estimated population data at 30 June 2017 indicates
approximately 4,157,000 people aged 10+ years live in New Zealand. The Total New Zealand Radio New Zealand Audience
Measurement Survey shows 3,570,001 or 86% of them listen to a radio station each week.
2,826,300 people aged 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in an average week.
Network RNZ National reaches 586,7001 different people each week, a 14.1% reach of all people 10+ across New Zealand.
This is a share of 11.3% of the total weekly radio listening in New Zealand. Network RNZ Concert has a total audience
weekly reach of 145,8001 or 3.5% of all people in New Zealand aged 10+.
This is a share of 2.0% of the total weekly radio listening in New Zealand. Breakfast results (Mon-Fri 6am-9am) show
Network RNZ National reaches 445,700 or 10.7% different people aged 10+ across New Zealand. This is a market share of
14.9% of the total radio listening audience at that time of day
1
The number of different listeners aged 10 years and over reached by each radio station per week within the given time
frame
2
This is the percentage share each station has of all radio listening done over a week in New Zealand by people aged 10+.
This may not be compared with the Commercial Station Share, which is based on share of commercial radio listening only.
14th December 2017
Further details of the Total New Zealand Radio New Zealand radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-newzealand-reports/