Consumers Take 3d Technology to Heart

Published: Tue 5 Dec 2017 02:29 PM
Consumers Take 3d Technology to Heart
5 December, 2017, Auckland – New research from Sony Mobile Communications has revealed that consumers are ready to take 3D technology to heart… even literally. A survey of 1,300 consumers investigating consumer attitudes towards future technologies, has found that of all technology advances, we are most excited by 3D (30%), over Augmented Reality (16%) and Wearables (20%). Furthermore, when it comes to healthcare, a staggering four in ten, are even open to receiving a 3D printed organ, over that of a human donor.
The research – commissioned to celebrate the launch of the world’s first native 3D phone feature[i] exclusive to Sony Mobile Communications – found that despite fears of modern technology driving people apart, 62 per cent of women and 50 per cent of men expect it will enable better long distance communication, including the ability to video call with someone in 3D as an in-person image, actually bringing people closer together.
Moreover, how we share our lives online is also expected to change, with 72 per cent of the next generation excited to capture their children growing and maturing in 3D, 62 per cent declaring they will capture, store and share 3D memories with others, while three in five consumers expect all their future social media pictures and updates to be entirely shared in 3D.
“For centuries, generations have been defined by the years in which they were born. Baby boomers, Gen Y, Gen X, Millennials and so on,” explains Dan Woodman, Associate Professor of Sociology, University of Melbourne, “But, as we move towards a time where technology shapes every core pillar of our lives, generations are no longer defined by the time in which they were born, but by the technologies that shape their life, and their future.”
How we receive our education (59%), express our creativity (43%), and receive our healthcare (32%) were all considered as being areas that 3D technology will impact the most – while men were most likely to let it change their dating profiles, with 37 per cent willing to scan themselves in 3D to find love on dating sites.
“The evolution from 3D in the home on your TV, to now being native on your smartphone, is really exciting,” explains John Featherstone, Managing Director, Sony Mobile Communications Oceania. “Imagine a time where you can transport yourself into a French lesson in France all from inside your bedroom in Auckland? The possibilities enabled by this technology are endless. At Sony, we like to think of these future generations as Dimensionals, defined by the multifaceted dimensions in which they will connect, communicate and share their lives.”
“For the first time, whether in the workplace or as a part of your personal life, 3D technology will truly enable enhanced human connections through improved communications, and by allowing us to capture moments and express ourselves in a new dimension,” explains Dan Woodman.
And with significant global events happening around us, 51 per cent of total respondents believe that 3D technology will break down cultural boundaries more easily, and three in 10 (29%) believe it will make us more aware of social issues around the world, and aiding more open, honest communication.
Sony Mobile Communications 3D Creator is available now on the Xperia XZ1, available exclusively through 2Degrees and Sony, as well through the Android[ii] 8.0 Oreo upgrade currently rolling out in New Zealand on the Xperia XZ Premium, available exclusively through Spark and Sony. 3D Creator is Sony’s world first native 3D Creator software, enabling you to scan your face, head, food or any object, rendering it as a 3D avatar or free-form image in less than 60 seconds. 3D Creator makes it easy to share on social media with friends or 3D print.
For more information on the Xperia XZ1, visit:
For more information on the Xperia XZ Premium, visit:

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