New Zealand Herald Daily Brand Audience Reaches 1M

New Zealand Herald Daily Brand Audience Reaches 1 Million

Herald on Sunday Remains Best Read Sunday Newspaper

23 November 2017 – The New Zealand Herald’s daily audience has hit one million for the first time – while the Weekend Herald and Herald on Sunday have enjoyed year-on-year newspaper readership growth, according to the latest Nielsen survey

The New Zealand Herald has also continued to grow readership across several of its weekly magazines.

Overall, the NZ Herald newspaper reaches 420,000 people (15+) on a typical day. The Herald’s daily brand audience across print and digital has reached more than one million for the first time, up 14,000 to 1,002,000 since the previous period. The weekly brand audience has also increased, up 6,000 to an audience of 1,556,000 since the previous period.

The Weekend Herald has gained 8,000 readers since a year ago – and is now read by 477,000 people.

The Herald on Sunday has retained its number one spot as the best-read and best-selling Sunday newspaper, growing its audience by 25,000 in just a year to 341,000. This is also up 4,000 on the most recent quarter.

This marks the fifth consecutive period of audience growth for the Herald on Sunday.

On average, readers spend 44 minutes reading it.

The Herald’s Travel magazines have had an impressive growth period, with Tuesday Travel attracting 6,000 more readers to reach an audience of 272,000, and SundayTravel increasing by 12,000 readers since the previous period, now reaching an audience of 213,000.

The NZ Herald is continuing to attract readers of business and entertainment, with Friday’s The Business magazine increasing 3,000 readers to 249,000, and Spy increasing 1,000 to 110,000.

The Northern Advocate & The Bay of Plenty Times have both seen readers grow on a typical day. The Northern Advocate reaches 32,000 readers on a typical day, 1,000 more than the previous release and 6,000 more than a year ago. The Bay of Plenty Times is also read by 32,000 people on a typical day, an increase of 1,000 from the previous release and 3,000 from a year ago.

The new-look NZ Herald website continues its strong performance, reaching a unique audience of 2 million in September, and 1.95 million in October.

NZME Managing Editor Shayne Currie says audiences are engaging with a wide-range of investigative journalism, investigative reporting and new forms of storytelling.

“We have a fantastic team of editors who do an outstanding job leading their teams to provide engaging, entertaining and inspiring content. It’s been a huge news year with the general election, the coalition negotiations and major sports events such as the America’s Cup and Lions Tour. As well as superb, indepth coverage of these events, the Herald and NZME teams have also set the agenda with a wide-range of exclusives across news, sport, business and entertainment.”

NZME Acting Chief Commercial Officer Matt Headland says the strong readership gives advertisers more choice.

“To see an increase in readership in our inserted magazines, as well as an increase in our daily and weekly brand audiences, is great news for advertisers. It allows them to confidently choose what mediums are best for their message; they can have the reach of the New Zealand Herald, or a more targeted approach with specific inserts, or both. Combine this with NZME’s multi-platform offering, and they have a comprehensive campaign that can deliver the results they want.”

“We are especially pleased with the platform the Herald on Sunday is providing advertisers. Five consecutive growth periods is fantastic and NZME will strive to continue this upward trend.”

Recently, nine NZME journalists were named as finalists for the TP McLean National Sports Journalism Awards.

Sources

Nielsen CMI Q4 2016 – Q3 2017, AP15+.

Previous Release: Nielsen CMI Q3 16 to Q2 17. AP15+

Last Year: Nielsen CMI Q4 15 to Q3 16. AP15+

Nielsen Online Ratings September & October 2017

ENDS

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