Integrating te Ao Māori into the workforce

Published: Tue 7 Nov 2017 01:31 PM
7 Whiringa-ā-rangi 2017
Aotearoa New Zealand
Technology innovator Kiwa Digital is gaining momentum in its mission to integrate te Ao Maori into workforces in Aotearoa New Zealand.
Kiwa works with business, government and community organisations to develop their own Cultural Intelligence (CQ) app with features that include interactive te Reo Maori expressions and pronunciation, tikanga Maori, and the history and values of the organisation.
Kiwa has now produced the CQ apps for eleven national organisations - ranging from Air NZ, Spark, Vector, Vodafone and Meridian Energy, through to WorkSafe NZ, DOC, Waikato Regional Council and Auckland Council. And it has launches by year-end for further government agencies, a major tertiary institution, two District Health Boards and one of New Zealand’s largest corporates.
“Our aspirational kaupapa is to reach and influence 50% of Aotearoa’s workforce by 2020!” says Kiwa Digital CEO Steven Renata.
Kiwa’s mahi in this area was today recognized with nomination as a Finalist in the Māori Language Commission’s Ngā Tohu Reo Māori/ National Māori Language Awards, in both Business and Education categories.
“We are using technology to enable the vision of Ahakoa kei whea, Ahakoa āwhea, Ahakoa pēwhea, Kōrerotia te reo Māori. Māori language – everyday, everyway, everywhere. The apps make a clear statement to employees that an understanding of te Ao Maori is expected and supported, and that this sits at the centre of the organisation’s vision and strategies” says Renata.
The initiative has also been credited with raising wider community awareness of te reo Maori as a language that is worth fighting for: Waikato Regional Council’s Kawe Korero was the most downloaded business app in New Zealand when launched; and Auckland Council’s Kete Korero has been endorsed by the Independent Maori Statutory Board as an initiative that will increase visibility of te reo Maori throughout Tamaki Makaurau.
“The momentum is building. It's been 45 years since the Māori Language petition was presented to Parliament and 30 years since Māori was declared an official language of Aotearoa New Zealand; but we are now in top gear, with technology enabling scale and reach well beyond what’s been dreamed of in the past. Haere mai, Nau mai ki Te Aō Matahiko | Welcome to the Digital World.” says Renata.
Kiwa Digital is a technology innovator working across the media industry in digital publishing, ed-tech and post-production sectors. The company has championed the promotion of te Reo Maori since it was established in 2003 to facilitate the dubbing of children's TV into te reo and has an international reputation for its work in language revitalisation. As well as the Cultural Intelligence strategy, its work in the past 12 months’ ranges through publishing a library of digital reo puzzles for preschoolers, a health promotion initiative for South Auckland rangatahi Maori; and software support for the dubbing of Disney’s Moana.
Supporting video Kawe Korero

Next in Business, Science, and Tech

Snail's pace: Aucklanders face frustrating commute over Harbour Bridge
COVID-19 Sees Record 12.2 Percent Fall In New Zealand’s Economy
By: Statistics New Zealand
Scientists Release ‘Blueprint’ To Save Critical Ecosystems And Stabilize The Earth’s Climate
By: Joint Press Release
Independent Review Launched Into Assurances For Safe Transport Of Livestock By Sea
By: Ministry For Primary Industries
New Zealand PC Market Grows Nearly 40% Due To Work From Home Demand
By: IDC New Zealand Ltd
Public Transport Distancing Requirements Relaxed
By: Ministry of Health
New Zealand Hemp Industry Set To Generate $2 Billion Per Annum And Create 20,000 Jobs
By: New Zealand Hemp Industries Association Inc
One In 14 Employed People Report High Risk Of Losing Jobs
By: Statistics New Zealand
ASB Quarterly Economic Forecast Shows NZ Economy Doing Better Than Expected, But Challenges Remain
Live Export Ship Carrying 5,800 New Zealand Cows Goes Missing In East China Sea
FMA Releases Report Into Active And Passive Fund Management
By: Financial Markets Authority
Engineers Assess Damage To Auckland Harbour Bridge After Truck Strike
By: NZ Transport Agency
Motorists Urged To Avoid Damaged Auckland Harbour Bridge
By: NZ Transport Agency
Harbour Bridge: Public Transport A Great Option And Plan Ahead
By: Auckland Transport
Second Harbour Crossing Needed Now, More Than Ever
By: New Zealand National Party
View as: DESKTOP | MOBILE © Scoop Media