70% Increase in Direct Bookings for Paihia Beach Resort & Spa
STAAH rings in a new era of efficiency for the Bay of Islands property with no double bookings and thousands of dollars
saved in commissions in under two years.
The Place
Paihia Beach Resort & Spa is a 5-star property in Paihia, a historic beach town in the northern region of New Zealand. The only luxury resort
in the Bay of Islands, it pampers guests with an award-winning day spa and a nationally-recognised restaurant, Provenir.
Each of its luxurious rooms is kitted out with the best in class; and their guests both notice and appreciate this
indulgence.
The Connection with STAAH and Stellar Results
Resort manager Lyndsey Morrison is not sure of the systems in place before STAAH, but says that the connection to
STAAH’s Instant Channel Manager, ConvertDirect Booking Engine and using its website building technology has provided its
guest with a seamless booking experience, and fundamentally increase their online revenue.
“Using this user-friendly and efficient system, we have been able to grow direct bookings by 70% since August 2014,
saving us tens of thousands of dollars in commissions.”
The integration resulted in an extremely smooth management of the reservations process via bulk updates to an
ever-growing list of channels, easy cross-channel comparison using the insights tool, and making better decisions when
it comes to rates and inventory management.
“When we selected STAAH, everyone was impressed with how their technology was really intuitive and seamlessly integrated
with our channels.
“STAAH’s intuitive technology has certainly empowered us to make more informed decisions when it comes to developing an
effective online distribution strategy,” says Lyndsey. “It has enabled us to predict future booking volume and analyse
the impact of our campaigns with OTAs, which is a major competitive advantage in today’s dynamic online market.”
“Besides, the whole process is so simple. We’ve hardly had any errors and double bookings are a thing of the past,” she
adds. “Staff training on things like rate control, rate comparison and updating resort/ room amenities with upgrades is
all easily done.”
Digital platforms hold centre spot in Paihia Beach Resort & Spa’s marketing efforts, with the property focusing on Google initiatives and SEO optimisation with great results. The
STAAH technology is complementary to this approach, helping the property increase its digital footprint and
effectiveness easily.
Great Service
“We’re constantly adding new channels to our distribution funnel in order to grow. STAAH is extremely supportive of
this; always providing a prompt and professional service. No matter how small the query, the STAAH team is always there
to help.”
Written by STAAH Ltd.
STAAH Ltd is a New Zealand-based technology company that specialises in cloud-based channel management and booking
engine for accommodation providers to maximise online revenue. Founded by Gavin Jeddo in 2008, a pioneer in the field of
distribution technology, STAAH’s industry-leading technology powers a property’s distribution through online travel
agencies (OTA), direct bookings and digital marketing services. STAAH has partners in more than 70 countries through its
operations in New Zealand, India, Malaysia, Indonesia, Philippines, Thailand and UK.