Serko and GTA Strike Strategic Partnership to Enhance Hotel Content for Corporates
Auckland, New Zealand. 11 October 2017 – Serko Ltd. (SKO.NZ), a leader in online travel booking and expense management for business, today announced a new strategic partnership
with Gullivers Travel Associates (GTA), a world leader in the provision of accommodation and travel services. The
agreement, along with a number of others signed this year, supports Serko’s strategy of increasing content revenue and
makes Serko one of the single largest hotel metasearch platforms for corporate programs.
The partnership gives Serko customers access to tens of thousands of GTA’s unique hotel suppliers and the ability to
book their own negotiated rates, as well as GTA’s exclusive discounted rates, through Serko Online, serko.travel, and the soon-to-be-launched premium platform, Zeno.
Darrin Grafton, Serko CEO, said: “This is a really important partnership for Serko and lays another major foundation for
Serko’s global expansion. We see this as more than just a hotel content partnership but a strategic initiative as part
of our Zeno vision to bring measurable direct and indirect benefits to our clients through hotel content as well as
additional value-added services.”
John Stucci, Vice President Sales and Marketing, Pacific at GTA commented, “We are very excited about our strategic
partnership with Serko. Serko is a leader in business travel booking technology and services in this region and is
expanding globally. GTA and the Hotelbeds Group are determined to build on our position as the global B2B leader in the
provision of travel product and services. We strongly believe our provision of contracted rates from accommodation,
transfers and tour providers in 190 countries, combined with our 24/7 global traveller and agent support teams will
deliver real value to Serko’s customers and their business travellers.”
ENDS