Media release – Embargoed until 1pm, Thursday 5th October 2017
Total New Zealand Radio New Zealand Audience Measurement
Survey 3 - 2017
Auckland, October 5th, 2017 – Results of the Total New Zealand 2017 Radio New Zealand Measurement Survey 3 conducted by
GfK were released today at 1pm.
Conducted across the whole of New Zealand, this unified New Zealand radio audience measurement survey gives valuable
insights into the strength and scope of radio listening across the country. The survey was conducted over 39 weeks and
sampled 14,962 people aged 10+.
Department of Statistics estimated population data at 30 June 2017 indicates approximately 4,157,000 people aged 10+
years live in New Zealand. The Total New Zealand Radio New Zealand Audience Measurement Survey shows 3,614,9001 or 87%
of them listen to a radio station each week.
2,886,2001 people aged 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in an average week.
Network RNZ National reaches 625,500[1] different people each week, a 15% reach of all people 10+ across New Zealand.
This is a share of 11.6%[2] of the total weekly radio listening in New Zealand.
Network RNZ Concert has a total audience weekly reach of 172,400[1] or 4.1% of all people in New Zealand aged 10+.
This is a share of 2.3%[2] of the total weekly radio listening in New Zealand.
Breakfast results (Mon-Fri 6am-9am) show Network RNZ National reaches 474,600 or 11.4% different people aged 10+ across
New Zealand. This is a market share of 15%[2] of the total radio listening audience at that time of day.
Chief Executive and Editor-in-Chief Paul Thompson says “These live listening results are a testament to the strength of
radio as a medium in the evolving New Zealand media environment. RNZ continues to thrive in a dynamic and successful
radio market and we are getting RNZ’s high-quality news and current affairs out to more people than ever before.”
Further details of the Total New Zealand Radio New Zealand radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-new-zealand-reports/
Table 1: GfK New Zealand Total New Zealand RNZ Survey 3 2017 Cumulative Reach and Station Share, All 10+, Mon-Sun
12mn-12mn
Stations Weekly Cumulative Reach[1] Station Share[2] 000.0's % Network RNZ Concert 172.4 2.3 Network RNZ National 625.5 11.6 RNZ combo 691.6 13.9
[1] The number of different listeners aged 10 years and over reached by each radio station per week within the given
time frame
[2] This is the percentage share each station has of all radio listening done over a week in New Zealand by people aged
10+. This may not be compared with the Commercial Station