ERoad US sales jump 31% in second quarter as compliance deadline looms
By Paul McBeth
Oct. 5 (BusinessDesk) - ERoad continued to gain traction in the US where it generated a 31 percent increase in
second-quarter sales ahead of the US December deadline for logistics firms to adopt and use electronic logging devices.
The Auckland-based company sold 2,313 units in the US in the three months ended Sept. 30, taking its total units in the
US to 9,736. In its established Australian and New Zealand markets sales rose 11 percent to 49,802. The 7,086 units sold
in the quarter was a new record for the company in both markets, and chief executive Steve Newman has previously said
the 2018 financial year will likely post its biggest ever sales.
"We expect that the traditional Christmas/New Year break in the ANZ market will lead to a slowdown in unit sales from
the Q2 record levels," Newman said in a statement. "However, we expect the US market to continue to reflect the demand
for ELD solutions for the market adoption deadline of 18 December 2017."
North American sales lagged behind expectations in the 2017 year as US buyers put off buying decisions ahead of the new
compliance regime as lobbyists tried unsuccessfully to delay the introduction.
With the opposition out of the way, ERoad has enjoyed record US sales in each of the first two quarters of the 2018
year, with sales growth tracking at a annualised rate of 119 percent. That compares to a rate of 37 percent in the
existing Australasian markets.
The company expects to surpass 50,000 units sold in Australia and New Zealand and 10,000 units in the US in the coming
week, it said.
The shares last traded at $2.27 and have gained 47 percent so far this year.