People in Marlborough spend most on groceries compared to other regions
Malburians are more likely to cook at home than spend money eating out compared to other New Zealand regions, according
to data gleaned from Westpac NZ.
Westpac drilled down into the data of more than 96,000 of its CashNav app users* and found that those in Marlborough
spend around $$712 on average per month at the supermarket – the highest grocery spend in the country.
When broken down into age groups, those aged 36-55 in Marlborough spend the most on groceries at around $924 while
Marlborough millennials (18-35) spend $495 per month on average.
Westpac’s CashNav app allows customers to track their daily spending habits by categorising what they spend their money
on and identifying what is holding their saving aspirations back. It also notifies them if their spending is higher than
The app does this by automatically categorising customers’ EFTPOS, debit and credit card transactions into one of 12
categories such as eating out, shopping, travel, entertainment, home, groceries, transportation, utilities, education
and health. Retailers choose their category although CashNav users can re-categorise them if they want to.
Westpac NZ General Manager of Marketing, Products and Transformation Andrew Kerr says CashNav allows customers to
monitor their spending and take control of their purchasing habits.
“They can see if their spending is going up or down over the month and identify exactly where to cut back in order to
When it comes to eating out; however, people in Marlborough spend around $151 less per month than people in Auckland.
Other figures related to entertainment spend on movies, concerts, gaming and gambling show Malburians spend the least in
the country – on average just $172 a month compared with Aucklanders who spend $286 per month.
And when it comes to spending on health such as gyms fees, pharmacies, make-up stores and beauty salons, Marlborough
residents are placed seventh at $187.
“People in Marlborough in the 36-55 age group do spend a lot on groceries so it’s worth them keeping a close eye on that
spending. CashNav app users are able to see when their spend is creeping up and how it’s affecting their saving for the
bigger things they want. From there, they can make different spending choices,” says Mr Kerr.