Simply Group launches risk management and trading services for energy sector as business grows
Coinciding with its 10-year anniversary and significant growth, Simply Group has launched a new arm focusing on risk
management and trading services for the energy industry.
A Kiwi-owned company, Simply Group is an innovator that has successfully been simplifying the process of buying, selling
and managing energy and utility services for property companies, businesses and alternative power generators for a
As a result of its growth and identifying a gap in the market to provide trading and risk management solutions, it has
launched SEL Capital, alongside other subsidiary businesses including Simply Energy, Tenco and their jointly owned
system business, Axos Systems.
“Simply Energy has been servicing independent electricity generation, commercial and industrial businesses for more than
10 years. Through this ongoing work we identified a gap in the market to provide trading and risk management solutions
to our existing and new clients,” says Simply Group Commercial Director Murray Dyer.
“What we found was that some financial brokers cannot physically settle energy to provide structured solutions, while
large generator-retailers have standard supply products, they are unable or willing to provide tailored solutions for
those needing it,” he notes.
Murray Dyer and Paul Mead will spearhead the new service and between them combine a wealth of experience and industry
knowledge from extensive careers in trading and risk management within the banking and energy trading sectors in New
Zealand and overseas.
“SEL Capital provides trading and risk management advisory services around policy, analysis, reporting and implementing
risk management plans. We work with authorised brokers to structure future contracts into physically settled generation
and supply hedge arrangements,” Dyer says.
With transactions concluded for several industrial energy consumers and independent generators over the last few months,
Mr Dyer cites Simply Energy’s 10-year success putting the company in a unique position to expand.
“The new service was spawned by Simply Energy’s B2B solution-based business model and ability to structure physical and
financial deals which put the company in unique position to develop a new service line.
“We believe this is a positive market development that will provide greater range of services and wholesale energy
solutions for independent generators, independent retailers and commercial energy users,” he notes.
Simply Group helps facilitate solutions for clients implementing disruptive technologies and new business models which
need to successfully interact with market systems and compliant processes, thus delivering tailor-made solutions for
energy and utility clients who cannot often find it elsewhere in the market. The group currently has more than
70,000-meter connection points under management across electricity, gas, water and waste.
Subsidiary businesses include Tenco which provides network utility solutions for more than 100 property group
businesses, Simply Aqua which provides meter data management, reconciliation, billing and analytic services to water
companies, property groups and local councils. And part owned business, Axos Systems, which licenses its utility meter
data management and billing products to energy and utility network and retail companies