Loyalty NZ signs key partnership to mark milestone birthday
New Zealand’s expert in data analytics marks 21 years of understanding consumer behaviour
1 September 2017 - Loyalty New Zealand marked its 21st birthday today by announcing a strategic partnership with the
Marketing Association which will further cement its position as New Zealand’s leading loyalty and data analytics
company.
Loyalty NZ, the company that manages the Fly Buys programme, announced that it has signed on as a Principal Business
Partner of the Marketing Association (MA) through to the end of December 2018, at a champagne breakfast for clients and
strategic suppliers in Auckland this morning.
Already New Zealand’s leader in direct marketing and data analysis, the partnership with the MA will enable Loyalty NZ
to further inspire business success through a connected marketing community, as well as provide hosting and learning and
development opportunities for Loyalty NZ staff.
Tony Mitchell, CEO of the Marketing Association, says “We are delighted to welcome Loyalty New Zealand as a Principal
Business Partner of the Marketing Association”.
“They’ve championed customer loyalty for 21 years in New Zealand, and their expertise in digital transformation and
customer experience innovation, make them an exciting and valued partner for the MA and all our members”.
Dave Mansfield, Loyalty NZ Acting CEO, says the relationship is a natural fit for Loyalty NZ, which brings together data
analytics and specialist marketing skills across multiple media to major New Zealand brands, including Loyalty NZ’s
shareholders: Foodstuffs, Z Energy, BNZ and IAG.
The new relationship coincides with an exciting time for the company as it heads into a period of growth for the Fly
Buys and Lab360 analytics brands.
“Loyalty NZ has invested heavily in new technologies and data products to deliver what our clients want; knowledge and
understanding of consumer spending behaviours, and permission and ability to communicate with existing and potential
customers”.
“Further to this, we have 21 years of longitudinal, behavioural customer data to help inform marketing and wider
business decisions, which is now being utilised in everything from designing new brands to making long term capital
investment decisions.”
Loyalty NZ also introduced new CEO Lizzy Ryley at today’s breakfast. Ms Ryley will officially start at Loyalty NZ on 25
September.
About Loyalty New Zealand:
Launched in 1996, Loyalty NZ is New Zealand’s expert in customer loyalty; specialising in the clever use of data to help
Kiwi businesses know more about their customers. Loyalty NZ is best known for the Fly Buys programme, New Zealand’s most
loved loyalty programme.
LAB360 is Loyalty NZ’s specialist data analytics and insights business, helping companies use data in clever ways to
finesse their business strategy and get outstanding results.
Loyalty NZ has a team of more than 100 staff across offices in Auckland and Wellington plus a customer service centre.
Loyalty NZ’s shareholders are Foodstuffs (New World), IAG (State Insurance), BNZ and Z Energy. Loyalty NZ is led by a
strong and diverse senior New Zealand management team. See www.loyalty.co.nz for more information.
About Fly Buys:
The Fly Buys programme has over 2.5 million cardholders across 74% of New Zealand households, and Fly Buys points can be
earned at over 1,500 outlets.
At Fly Buys, ‘We love to give”. Our members received over 800,000 rewards in the last year, and hundreds of thousands of
members are receiving discounts on fuel and groceries through Fly Buys Pumped at Z and New World Clubcard. Fly Buys
offer members comprehensive and flexible travel rewards, including a world of options with airlines, accommodation
providers, and holiday package options through helloworld. See flybuys.co.nz for more information.
ends