Kiwis continue to love being rewarded
Fly Buys helps Loyalty NZ deliver a healthy profit in its 21st year
18 August 2017 - Loyalty New Zealand, the company that manages the Fly Buys programme, today announced strong revenue and profits in its
financial results for the year ended 31 March 2017.
Loyalty NZ delivered Operating Revenue of $87 million (2016: $89.4 million), above expectations in a competitive market.
Rewards based revenue accounts for $69.3 million of Operating Revenue.
Through the Fly Buys programme, Kiwis received free products and services with a total retail value of $74.2 million
over the year.
Fly Buys continues to grow
253,000 new members joined New Zealand’s leading loyalty programme in the year to 31 March. There was a 7.2% growth in
points issued, and over 790,000 redemptions made in the financial year; just over 2,160 per day.
Dave Mansfield, Acting CEO of Loyalty NZ, says the introduction of new ways to earn and spend points has driven
increased activity in the programme.
“Loyalty NZ has invested heavily in new technologies and products to deliver what our customers want – increasing the
choices within their favourite loyalty programme.
“The introduction of new ways to earn points and gain value through multi motivator programmes like Fly Buys Pumped with
Z Energy and New World Clubcard, together with Points Plus Cash making reward selection much easier, has created
momentum that is set to offer Fly Buys members even more in 2018.”
Understanding customer behaviour through data
Loyalty NZ’s data analytics division, LAB360, has spearheaded technology upgrades to allow clients to better extract
insights from Loyalty NZ’s 21 years of transaction history.
“We have continued to invest in new platforms for LAB360, which is now allowing our team of analysts, data engineers and
insight managers to dive deeper into our rich data and extract insights unrivalled by any other programme in New
Zealand,” says Mansfield.
About Loyalty New Zealand:
Launched in 1996, Loyalty NZ is New Zealand’s expert in customer loyalty; specialising in the clever use of data to help
Kiwi businesses know more about their customers.
Loyalty NZ is best known for the Fly Buys programme, New Zealand’s most loved loyalty programme.
LAB360 is Loyalty NZ’s specialist data analytics and insights business, helping companies use data in clever ways to
finesse their business strategy and get outstanding results.
Loyalty NZ has a team of more than 100 staff across offices in Auckland and Wellington plus a customer service centre.
Loyalty NZ’s shareholders are Foodstuffs (New World), IAG (State Insurance), BNZ and Z Energy. Loyalty NZ is led by a strong and diverse senior New Zealand management team. See www.loyalty.co.nz for more information.
About Fly Buys:
The Fly Buys programme has over 2.5 million cardholders across 74% of New Zealand households, and Fly Buys points can be
earned at over 1,500 outlets.
At Fly Buys, ‘We love to give”. Our members receive over 800,000 rewards every year, and hundreds of thousands of
members are receiving discounts on fuel and groceries through Fly Buys Pumped at Z and New World Clubcard. Fly Buys
offer members comprehensive and flexible travel rewards, including a world of options with airlines, accommodation
providers, and holiday package options through helloworld. Seeflybuys.co.nz for more information.