GLAM role for Callaghan Innovation customer Dexibit
Callaghan Innovation has applauded the success of one of its customers, Dexibit, which today announced a collaboration
with London’s National Gallery.
Dexibit has developed a product for galleries, libraries, archives and museums – known collectively as the GLAM sector
–to better understand visitor experience. Callaghan Innovation has supported development of the product, which uses Big
Data analytics and Artificial Intelligence (AI) techniques such as machine learning, since early 2016.
The collaboration with the National Gallery is a great accolade for Dexibit, Callaghan Innovation spokesman Hēmi
“It reflects the value of investing in innovators, which is what we are here to do,” Mr Rolleston, General Manager
Sectors, says. “We’re here to connect businesses to the networks, capability and funding they need to make their ideas
Using predictive analytics the Dexibit product considers a range of variables such as the weather, school terms and
visitor movements to provide GLAM institutions with deeper insights into visitor experience, and future exhibition
scenarios. This can help with recruiting visitors and funding.
Callaghan Innovation support was provided through Auckland’s economic development agency, Auckland Tourism, Events and
Economic Development (ATEED), which is one of fourteen organisations across New Zealand contracted to deliver the
government’s Regional Business Partner programme. As well as providing access to Callaghan Innovation services, Regional
Business Partners connect companies to business capability funding, business mentors, expertise, connections and local
Dexibit CEO Angie Judge says the support from Callaghan Innovation helped them make the leap from big data analytics to
“Callaghan Innovation has done such a wonderful job of sharing our vision for the future with intelligent insights for
visitor behaviour, and supporting us in rapidly and meaningfully bringing innovative advancements to the cultural
Mr Rolleston said Dexibit’s success exemplifies the value of Callaghan Innovation’s approach.
“Congratulations to Dexibit, who in relatively short time have found international success. Stepping up to the challenge
of technological change is something New Zealand has to do if we are to compete successfully in today’s world.”