11 August 2017
New Zealand’s Start-up Ecosystem Grows up
A special report by MYOB highlights that Aotearoa is one of the best places in the world to start a business, but more
can be done to support a thriving start-up ecosystem
A report by business software provider MYOB on the state of New Zealand’s start-up ecosystem says the country has a
healthy start-up culture, but more can be done to support the development of home-grown entrepreneurs.
MYOB General Manager Carolyn Luey points out that in recent years New Zealand has made a name for itself as a great
place to start a business.
“According to members of the start-up community and data from our latest Business Monitor survey, in terms of
environment, attitude and entrepreneurialism, New Zealand is a great place to be if you’re an innovator or entrepreneur.
“However, we think more needs to be done to establish New Zealand as a hub for start-up growth and development,
including developing our education system, changing the public’s investment mindset and cultivating talented people who
can help businesses to scale up.”
Ms Luey says while their total economic contribution to New Zealand is difficult to measure, the opportunities start-ups
provide in terms of diversification, employment and long-term global potential make them a vital part of the local
economy.
“In New Zealand, we have no shortage of ideas – and entrepreneurial people with the potential to make them really
successful.
“However, we need to keep developing the conditions that nurture and develop the businesses coming through, and couple
those start-ups with frameworks and disciplines that can help turn a good idea to a great execution,” says Ms Luey.
In the report, MYOB identifies ways in which New Zealand can strengthen its start-up ecosystem.
“Members of the community agree, undertaking a business venture like a start-up requires a phenomenal amount of hard
work – and it’s not for everyone.
“To succeed you must be entrepreneurial. That means having a long-term vision, being curious, grabbing opportunities
when they present themselves and a possessing a tonne of self-belief,” says Ms Luey.
To foster a thriving start-up ecosystem, New Zealand also requires better access to capital and investors who are
willing to take risks.
“New Zealand’s economy is smaller than the likes of the US or the UK, so our investors are slightly more risk-averse. We
need a better understanding of the growth-cycle of these businesses.
“A smaller economy also means we have a smaller pool of people and organisations to supply funding. But start-ups with
big and bold ideas need investors who are prepared to back them, despite the risk.”
Ms Luey says shared working spaces are also beneficial to creative business-people, bringing benefits in terms of
enabling start-ups to network with mentors, incubators and potential investors.
“Start-ups require purpose built creative environments to collaborate and share ideas.
“We’ve seen it all over the world, particularly in places like Silicon Valley. By putting creative people in a vibrant
environment designed to support the way they work, there has been a rise in the number of creative exchanges –
everyone’s learning is greatly accelerated by being in the same place.
“New Zealand needs these types of spaces all over the country,” she says.
The MYOB State of Start-Ups report also provides insights from industry leaders, incubators and investors, as well as
data from international surveys. Together, the results suggest New Zealand is above average in terms of the essentials
for a successful start-up environment.
According to the World Bank’s Ease of Doing Business Report 2016, New Zealand is second best nation in terms of managing
ongoing compliance requirements, and the Global Information Technology Report 2016 names New Zealand as the number one
country to start a business in.
“If you have the passion and drive to do something extraordinary – turning a small idea into a globally marketed product
or service – New Zealand has the people, facilities and environment to help you get there.
“New Zealand is making some serious inroads too – with plans for better funding, improvements to tech infrastructure,
and a growing start-up ecosystem, but there is still a long way for the country to go.
“As New Zealand’s largest accounting solutions provider, MYOB is committed to helping start-ups achieve their goals. If
today’s start-ups small business wants to conquer the world, we have a range of tools that can scale up with them have a
range of tools, information and technology to get your ideas up and running and scale up with you.
“MYOB was a start-up once. We know what it means to grow and transform how you do business. Ensuring New Zealand has a
strong start-up ecosystem to support growing companies is hugely important for the future of our economy,” says Ms Luey.
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