Would you like a book with that?
Macca’s gives option of a book or toy with Happy Meal
Books are now a permanent option on the Happy Meal menu. Following a successful trial in 2016, McDonald’s is giving Kiwi
families the choice between a book or a toy with every Happy Meal sold from August 3rd.
“We’ve offered a set of books annually as part of our Happy Meal programme for several years now and it seemed like a
natural evolution to make books a permanent option with Happy Meals,” says Jo Mitchell, McDonald’s Director of
Marketing.
“The response to last year’s trial offering the choice of a book or a toy with a Happy Meal was extremely positive.
While toys remain a popular option, parents told us they liked having the choice.”
According to OECD research, reading for pleasure is the single most important indicator of a child’s future success. “We
want to use our scale as New Zealand’s largest group of family restaurants to have a positive impact on Kiwi families so
we’re excited to bring families together to spend time reading and learning,” explains Jo.
OECD research indicates that reading books with young children is strongly related to better performance when children
reach the age of 15.
“The option to choose a book with a Happy Meal encourages kids to pick up books and is a step towards improving reading
engagement in Kiwi communities,” Jo says.
The addition of the eight books available in Happy Meals this year, brings the total number of books McDonald’s has
distributed over the last four years to over 2.4 million, making the company New Zealand’s largest children’s book
distributor.
The books available will change with each Happy Meal programme to ensure a wide range of interests are catered for. The
first books available are WOW! Space and WOW! Human Body.
The WOW! range will be followed by Bob Darroch’s Little Kiwi and the Dinosaur and Little Kiwi Looks After the Egg and the ever popular The Magic School Bus on the Ocean Floor and The Magic School Bus Plants Seeds. For the festive season, Happy Meals will come with the choice of A Kiwi Christmas Carol and Kiwi kid favourite The Kiwi Hokey Tokey.
Along with books, customers will see some changes on the Happy Meal food menu, with the addition of yoghurt and the new
McFish burger to the options available.
“We’re always listening to our customers and these changes are a reflection of what they have told us. We’ll continue to
listen and try new things to meet the changing needs of Kiwi families,” says Jo.