Hawke’s Bay Winegrowers appoint new Executive Director
Hawke’s Bay Winegrowers is pleased to announce the contracted appointment of Liz Read to the role of Executive Director
for the next twelve months.
Liz runs her own consultancy called Reputation Matters, helping organisations to grow, maintain and save their
reputation. She advises clients on stakeholder relations, issues and risk management, communications strategy and
sustainability strategy. Her clients span the public and private sectors, industry organisations, not-for-profits and
social enterprises. Liz’s corporate experience included ten years as External Relations Director for Lion New Zealand.
She was a member of Lion’s New Zealand leadership team and her responsibilities included corporate and regulatory
affairs, as well as leadership of Lion’s community investment and sustainability strategies.
Liz brings with her the resources and capabilities of her consultancy – media relations, event management, PR and
promotions, marketing and research – meaning Hawke’s Bay Winegrowers will get the benefit of Liz’s expertise, and the
use of her specialist team to work alongside her. In particular, Vicky Roebuck will focus on media relations, marketing
and promotions; and Adele Fitzgerald will be taking care of the logistics of events and database management. This team
will work alongside Sue Schmidt, Events & Administration Co-ordinator for Hawke’s Bay Winegrowers who joined the organisation in June this year.
While maintaining business-as-usual, over the next twelve months Liz will focus on developing a five-year business
strategy for Hawke’s Bay Winegrowers.
Michael Henley, Chairman of Hawke’s Bay Winegrowers said they were delighted to secure the services of such an
experienced Executive. “We are confident that under Liz’ direction we will see a significant boost in our capability and
quality of activity, and look forward to Liz and her team getting started”.
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