Media release
20 July 2017
Something legendary is here….
Recognising the epic advantage of collaboration across their specialist skills and services, four Taupō businesses, The
Business Studio, Good Graphic Design, Resonate Marketing and MediaSolve came together as a single agency at a brand
relaunch at the Millennium Hotel on Thursday.
Legend (the new name) has arrived and kicks off a new era for this team of design, insight and marketing specialists.
“We’re already a tight team across the four businesses, and work on many shared client projects, so it makes absolute
sense to become one entity,” says Legend director, Sarah Matheson.
“In the past two years, we’ve developed multi-disciplinary businesses with clients across New Zealand and Australia, as
well as supported long-term clients such as the local Maori-owned dairy company Miraka and destination marketer
Destination Great Lake Taupo, and helped them create economic growth in the region.
“What’s especially exciting and rewarding is that we’ve attracted young professionals back to Taupō, plus created
opportunities for this demographic to explore work out of the main centres.”
Legend’s loyalty programme and data analysis system is operated throughout Australia and New Zealand.
“There’s been phenomenal growth in this space, primarily in the pharmaceutical industry. With engagement in loyalty
marketing, data analysis, design and social media we help businesses in both countries grow their client base,” says
Legend director, Karen Reiser.
“We partner with businesses and use our creative brainpower to help them grow and reach their customers in relevant and
engaging ways,” she says.
Ends