Total New Zealand Radio New Zealand Audience Measurement Survey 2 – 2017
Auckland, July 13, 2017 – Results of the Total New Zealand 2017 Radio New Zealand Measurement Survey 2 conducted by GfK
were released today at 1pm.
Conducted across the whole of New Zealand, this unified New Zealand radio audience measurement survey gives valuable
insights into the strength and scope of radio listening across the country. The survey was conducted over 38 weeks and
sampled 15,310 people aged 10+. Department of Statistics estimated population data at 30 June 2016 indicates
approximately 4,157,000 people aged 10+ years live in New Zealand. The Total New Zealand Radio New Zealand Audience
Measurement Survey shows 3,603,2001 or 86.7% of them listen to a radio station each week.
2,869,0001people aged 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in an average week.
Network RNZ National reaches 619,1001 different people each week, a 14.9% reach of all people 10+ across New Zealand.
This is a share of 11.7%2 of the total weekly radio listening in New Zealand.
Network RNZ Concert has a total audience weekly reach of 173,7001 or 4.2% of all people in New Zealand aged 10+.
This is a share of 2.4% 2 of the total weekly radio listening in New Zealand.
Breakfast results (Mon-Fri 6am-9am) show Network RNZ National reaches 467,000 or 11.2% different people aged 10+ across
New Zealand. This is a market share of 15.3% 2 of the total radio listening audience at that time of day.
“These live listening results show the continuing relevance of radio as a medium in New Zealand. RNZ is delighted to be
a successful part of a thriving New Zealand radio industry.” says chief executive and editor-inchief Paul Thompson. “RNZ
has performed exceedingly well in the latest GfK Radio Audience Measurement survey. We are growing and New Zealanders
are clearly relishing RNZ’s high quality journalism, current affairs and entertainment programming.”
Further details of the Total New Zealand Radio New Zealand radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-newzealand-reports/
1
The number of different listeners aged 10 years and over reached by each radio station per week within the given time
frame
2 This is the percentage share each station has of all radio listening done over a week in New Zealand by people aged
10+. This may not be compared with the Commercial Station Share, which is based on share of commercial radio listening
only.