Frucor Beverages New Zealand has today announced that its company name has changed to Frucor Suntory, effective immediately.
Frucor Suntory is a leading Australasian beverage manufacturer, a subsidiary of Tokyo Stock Exchange listed Suntory
Beverage and Food Limited.
It has been part of the Suntory Group since 2009. Founded in Japan in 1899, Suntory is one of the world’s most
innovative food and beverage companies, employing 38,000 people through 321 group companies.
Frucor Suntory Group chief executive Jonathan Moss says the decision to take on the Suntory name came from within
Frucor.
We wanted to acknowledge and reinforce the opportunities that have come from being part of Suntory,” he says.
“Suntory has invested heavily in our business while supporting our local leaders, local culture and local brands so we
have had the best of both worlds.
“We’re very proud of what we’ve achieved together, and see the linking of our names as a representation of our combined
strength as well as the unique entrepreneurial spirit of both Frucor and Suntory.”
Moss says the new brand would also allow the company to incorporate Suntory’s global name recognition into business
activities in Australia and New Zealand.
Other than the visible brand changes, there is no change in ownership and no change in staff. Frucor Suntory will
continue to operate in its current structure.
Frucor Suntory has more than 50 years in the beverage industry, starting in New Zealand in 1962 as part of the Apple and
Pear Marketing Board. Its flagship V Energy drink was launched in 1997 and in 2001 the Australian arm of the business
was established.
Frucor Suntory employs nearly 1000 people across Australia and New Zealand and has a portfolio of more than 30 brands
including V, Just Juice, Fresh Up, Sparkling OH and OVI, Gatorade and Pepsi.
About Suntory Beverage & Food
Suntory Beverage & Food Ltd (SBF) is a global soft drink company with consolidated net sales of approximately 1.4 trillion yen in 2016.
Headquartered in Japan and listed on the Tokyo Stock Exchange since 2013, SBF is expanding its business with a diverse
portfolio of soft drinks and globally integrated platform in five key regions: Japan, Europe, Asia, Oceania and the
Americas.
SBF’s vision is to be the leading global soft drink company recognised for its premium and unique brands.
SBF is a core company of Suntory Group, which was founded in 1899 with consolidated net sales of approximately 2.6
trillion yen in 2016.
ENDS