Yealands Wine Group Sells Crossroads Winery but Retains Award-Winning Brand
PRESS RELEASE – for immediate distribution
Monday 12th June, 2017
The Crossroads Winery in Hawke’s Bay can claim twenty-five years of quality, award-winning winemaking in New Zealand. A
large part of Crossroads’ success has come from its boutique, hand-crafted style and small-parcel sourcing within
Hawke’s Bay.
In 2011, Yealands Family Wines acquired the Crossroads winery and continued to focus on the small parcel, hand-crafted
winemaking strategy as they looked to grow the brand globally.
In July 2016, as the Yealands Estate winery continued to develop and grow, it became increasingly evident that
centralising winemaking in Marlborough for both brands would be the logical next step. The opportunity to move
Crossroads winemaking to the Yealands Estate winery would allow the twenty-five year history of quality and craft to
gain momentum in the global markets.
After recently receiving an offer, we are announcing that, as of today, the Crossroads Winery has been sold. Yealands
Family Wines now look forward to Crossroads’ exciting future with Marlborough as its new home.
Yealands Family Wines are committed to producing high quality, sustainable wines in their purpose-built state-of-the-art
winemaking facility. In moving Crossroads winemaking to Yealands Estate these practices of quality and sustainability
will naturally carry-through to the Crossroads brand.
The goal for Crossroads to further establish a strong global brand, anchored by quality and heritage, can now begin. The
ability to utilise the state-of-the-art winery, expanded grower sourcing, and increased resource in expert winemaking,
will help to ensure Crossroads’ continued success both in New Zealand and abroad.
About Crossroads Wines
For over 25 years, Crossroads Wines has represented the very best of small parcel Hawke’s Bay winemaking.
Crossroads has three wine tiers:
•Milestone Series celebrating Crossroads Winemaking – creating benchmark wines from the best region.
•Crossroads Winemakers Collection showcases the very best parcels of fruit, crafted with passion.
• Crossroads signature wine, Talisman, is a unique embodiment of the most exceptional wine each vintage has to offe