22 May 2017
New Vodafone partnership powers the All Blacks
New Zealand Rugby (NZR) and Vodafone New Zealand have announced that Vodafone will become an official sponsor of the All
Blacks and NZR in a four-year agreement that will create world-class digital experiences for rugby fans inside and
outside the stadium.
As 'connectivity partner' to NZR and five national teams in black, Vodafone will power a new All Blacks app, with more
features and viewing options including a cutting-edge stadium experience for All Blacks Test matches.
The live stadium experience will be launched during the upcoming DHL New Zealand Lions Series. This new technology puts
control in the hands of fans in the stadium who through their devices will be able to replay tries, view highlights and
watch alternative live footage from multiple different camera angles.
The partnership will extend the fan experience outside the stadium with Vodafone providing high speed broadband in DHL
NZ Lions Series fan zones and supporting a New Zealand rugby road-trip throughout the Series.
NZR CEO Steve Tew said the agreement puts rugby at the forefront of the integration of technology and sport in New
Zealand.
“We want to offer rugby fans the ultimate experience. This partnership with Vodafone means local rugby fans will have
access to in-stadium technology that is at the forefront of what is available around the world to watch the game. It is
an incredibly exciting development.
“This is a great partnership for New Zealand Rugby in terms of where we want to take the game. It is important to us
that we move with the times and offer a world leading fan experience, and in this day and age that means integrating
innovative technology into our fan offering. Vodafone will be helping us to connect rugby fans with the game in new ways
as well leveraging Vodafone’s experience in digital transformation to grow the game of rugby.”
“We are proud to be partnering with the All Blacks on a range of world leading digital fan engagement and connectivity
solutions," said Vodafone Chief Executive Russell Stanners. "Our sponsorship is about two of the things that are most
important to kiwis: rugby and staying connected, in ways that weren’t imaginable even five years ago.
“If you look at the major sporting franchises around the world, they are all focusing on how they engage with their
player communities, enhance the experience for fans and provide new viewing experiences for more people.”
The Vodafone Rugby Road-trip kicks off on 31 May, in support of rugby in New Zealand and the DHL NZ Lions Series.
Accompanied by video reporters from allblacks TV and the UK, the nationwide road trip will see two unmissable campervans
following the Lions Series, using social media to share their unique kiwi experiences on the road.
Vodafone is also connecting fans at fanzones in Wellington and Auckland for rugby lovers who can’t make it to the Lions
Series matches, providing WIFI, high speed broadband and interactive experiences to enhance live game coverage.
The new free All Blacks app powered by Vodafone can be downloaded from app stores now and is the go-to app for all DHL
NZ Lions Series information.