A Label That Stands Out From the Shelf

Pride In Print Awards Night 2017 media release (Category 4 – Labels)

A LABEL THAT STANDS OUT FROM THE SHELF

“Any bottle would stand out from any shelf with this label on it” -- is the glowing endorsement from Pride In Print judges for the wine label that has won the coveted Labels Category Award at Pride In Print 2017.

North Shore printer Rapid Labels produced the glittering Haha Brut Cuvee label which caught the eye of judges and will catch the eye of wine drinkers looking for an exceptional purchase.

Printed in gold on gunmetal foil with a satin varnish finish, the label was created for the launch of the new Haha bubbly. Haha in Maori means savoury and luscious, attributes clearly reflected in a wine that is top-quality and a joy to drink.

The bubbly is described as “a gorgeous lemon hued warm golden colour in your glass, with a creamy rich nose with a hint of toast, hazelnut and citrus” and it needed a classy label to match.

Judge Tony Wheeler says it gets that and more.

“This label is extremely well printed,” he says.

“There are so many things going on here. The stock is almost like a fabric and is very difficult to manage yet the foiling detail is absolutely perfect.

“It feels good to the touch too. There’s even a white screen behind the barcode ensuring it can been scanned very accurately.

“At the end of the day this eye-catching quality is what sells the wine. This is a label that has the wow factor.”

“Stoked” at the recognition, Rapid Labels general manager Paul Agnew says: “It’s a tribute to all of the staff in the factory and within the business.

“It had some unique characteristics, with the embellishments that were required and the degree of difficulty, and I guess we nailed it.”

Mr Agnew noted the almost fabric-like nature of the label provided a fantastic tactile appeal, which was achieved through some discerning choices on stocks, varnishing and other techniques to deliver a genuine “Kiwi innovative result”.

“We took a traditional approach, but applied some different methodologies.

“Wine is on a huge curve and is looking to be one of the primary export markets for New Zealand and we’re looking to capitalise on that as well.”

© Scoop Media