New Zealand fast becoming a hot ticket for high-value Indian visitors
New Zealand is rapidly becoming a sought after, premium destination for high value free independent travellers (FITs)
from India, according to research released today by Auckland Airport at their annual International Travel Summit in
Auckland.
The report, The Indian FIT and the New Zealand Market, shows the number of Indian visitors arriving in New Zealand has
surged 79 per cent over the past five years, with 53,424 visitors arriving in the country in the year ending February
2017 – half of whom came purely for a holiday.
Indian visitors already rank 10th amongst all nationalities that arrive in New Zealand annually, but the report suggests
that India could be set to move up that list as New Zealand’s reputation as a welcoming and idyllic destination grows.
Acting Aeronautical Commercial General Manager Scott Tasker said despite the lack of a direct flight connection to New
Zealand and it being relatively distant compared to other choices, Indian visitors are increasingly viewing New Zealand
as a ‘hot’ destination, particularly those who have high discretionary incomes and are looking for something different.
Supporting this view is the fact that New Zealand was the most searched for travel destination in India according to
figures released late last year by international travel metasearch engine, Skyscanner.
“Word is spreading, particularly through social media, about the special attributes that New Zealand offers. Indian
visitors will actively seek out new cuisines, and immerse themselves in New Zealand food and local wines, whisky and
other beverages,” said Mr Tasker
“What’s more, Bollywood movies that have been shot on location in New Zealand are also having a marked effect on both
attractiveness and awareness of what the country offers.”
Mr Tasker said the report suggested that New Zealand is also regarded by Indian travellers as one of the world’s most
romantic destinations, as they associate a New Zealand holiday with “the heightening of senses and the space and time to
connect.”
“We see the potential for significantly greater numbers of high value Indian visitors to experience New Zealand,
particularly if a major airline elects to fly direct from either Mumbai or Delhi.
“Our research has confirmed this and has given us some clear direction about what the New Zealand tourism sector should
do to get full value from these high end Indian visitors.”
Mr Tasker said Indian free independent travellers are adventurous and look for full immersion in new and challenging
activities throughout their visit, often undertaking two or more activities in a day.
“They’re particularly attracted to premium experiences that offer thrills and excitement, knowing that they are
supported by the rigorous safety standards for which New Zealand is renowned.”
Auckland Airport’s research findings also emphasise the importance of understanding the different approach taken by
Indian travellers to a typical day. It highlights them being comparatively late starters and finishers by New Zealand
standards and the need, therefore, for tourism providers to adapt to their preferred timing.
“Indian visitors have very high expectations of the standards of service they receive and this is something that all
providers need to be conscious of. If their expectations are met they are certainly prepared to pay for it.”
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