HIGHLIGHTS
• Total online retail spending by New Zealanders in March was up 17% compared to the previous March, continuing the
strong growth pattern observed so far in 2017.
• Annual growth in purchases from offshore online retailers pushed through the 20% mark for the second time over the
past 12 months. International purchases in March were up 22% on March 2016. Computer, Clothing and Electronic stores
accounted for just over half of the year-on-year increase.
• Spending at local online retailers was up 12% on March last year, with food categories and Department/Variety stores
again experiencing strong growth. Online momentum is continuing to outstrip that of local bricks-and-mortar stores,
where sales grew approximately 4% compared to last March.