Media release
Embargoed until 1pm Thursday 4th May 2017
Commercial Radio Continues to Grow Audiences in 2017.
Survey 1 – 2017
TOTAL NEW ZEALAND
Commercial Radio Audience Measurement survey shows almost 80% of New Zealanders 10+ listen to commercial radio each
week. Radio Broadcasters Association CEO Jana Rangooni says “In New Zealand’s largest media survey released today the
commercial radio industry is pleased to see the continued strength of radio as a channel used by New Zealanders of all
ages on a regular basis.”
Survey 1 2017 has shown that commercial radio continues to thrive, delivering compelling results across key
demographics. Highlights include:
· People 10-17: 74.5% listen each week
· People 18-34: 79.0% listen each week
· People 25-44: 84.1% listen each week
· People 25-54: 84.2% listen each week
· People 45-64: 82.1% listen each week
· People 55-74: 78.6% listen each week
· Grocery Buyers: 82.2% listen each week
The CEO’s of both major radio companies were pleased to see today’s results. NZME CEO Michael Boggs said “'We are
delighted with the results released today. This upward trend is evidence that radio is valued as a strong medium used by
more and more New Zealanders every day. The recent results show that radio is always changing, adapting and innovating
to deliver quality, engaging content to listeners all day, every day.”
While Michael Anderson CEO of Mediaworks points out “This is a great result at a time of so much disruption and change
in media consumption around the world. The increase in total audience again demonstrates that the radio industry is
delivering content that is entertaining, compelling and relevant and we will continue to innovate to ensure that it
remains so in the future.”
The RBA CEO Jana Rangooni also notes “It has been a great week for commercial radio when you combine the results of this
survey with ASA figures released earlier this week showing radio revenues have been stable across the past 2 years
despite the increased competition and declines in other areas.”
The Table below shows the ranking of the major commercial Networks by Weekly Reach, Station Share and Breakfast share
across all people 10+ and the key 18-34 and 25-54 demographics.
Table 1: GfK New Zealand Commercial TOTAL NEW ZEALAND Survey 1 2017 total Cumulative Reach and Total Station Share
(Mon-Sun 12mn- 12mn) and Station Share Breakfast (Mon-Fri 6am-9am)
Click for big version.
1 The number of different listeners reached by each commercial station Mon-Sun 12mn-12mn
2 The percentage share that each commercial station has of the total commercial listening Mon-Sun 12mn-12mn
3 The percentage share that each commercial station has of the total commercial listening Mon-Fri 6am-9am
For a full Total New Zealand S1 2017 data report including demographc and daypart information, click here
Links to market by market data tables for the markets listed below can be found by clicking here
· Auckland
· Wellington
· Christchurch
· Northland
· Waikato
· Tauranga
· Rotorua
· Hawke’s Bay
· Taranaki Manawatu
· Nelson
· Dunedin
· Southland
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